Guerrero vs Mission:Which is more popular by branded search?
In August 2026, Mission had more branded searches than Guerrero among tortillas worldwide. Mission was estimated to have 450K branded searches compared to Guerrero’s 201K, and held a 20.5% Share of Search versus Guerrero’s 9.1%. These are worldwide searches for English-language branded terms.
Follow Guerrero vs Mission and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Guerrero or Mission?
Compare the tortillas people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mission, Guerrero. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Maria | Discovery | Mission | Guerrero | Old El Paso | La Banderita |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 35.7% | 19.5% | 13.1% | 2.1% | 0.35% |
| Nov 2025 | 33.5% | 33.5% | 18.3% | 12.2% | 2% | 0.4% |
| Dec 2025 | 34.3% | 34.3% | 18.7% | 10.2% | 2.1% | 0.41% |
| Jan 2026 | 29.2% | 35.7% | 19.5% | 13.1% | 2.1% | 0.35% |
| Feb 2026 | 29.7% | 36.4% | 19.9% | 10.9% | 2.7% | 0.44% |
| Mar 2026 | 32.1% | 32.1% | 21.4% | 11.7% | 2.4% | 0.39% |
| Apr 2026 | 32.9% | 32.9% | 22% | 9.8% | 2% | 0.4% |
| May 2026 | 32.2% | 32.2% | 21.5% | 11.8% | 1.9% | 0.39% |
| Jun 2026 | 36.6% | 29.9% | 20% | 10.9% | 2.2% | 0.44% |
| Jul 2026 | 36.6% | 29.9% | 20% | 10.9% | 2.2% | 0.44% |
| Aug 2026 | 37.5% | 30.6% | 20.5% | 9.1% | 1.8% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the Guerrero and Mission comparison changed over the last 12 months?
3 findings
- Mission was ahead of Guerrero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guerrero’s estimated Share of Search among tortillas worldwide moved from 13.1% to 9.1%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 11 months ending August 2026, Mission’s estimated Share of Search among tortillas worldwide moved from 19.5% to 20.5%, and its estimated monthly branded searches held steady at 450K.
How each brand is measured
Brandwave collects information about searches that people make online using Guerrero’s and Mission’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.