How popular isDiscovery in search?
In August 2026, there were an estimated 673K branded searches for Discovery worldwide which is down 18.2% over the last 11 months. Discovery holds 30.1% estimated Share of Search among tortillas worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Santa Maria36.8%- Discovery30.1%
Mission20.1%Guerrero9%
Old El Paso3.6%- La Banderita0.44%
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Which tortillas compete with Discovery?
Share of Search by month for Santa Maria, Discovery, Mission, Guerrero, Old El Paso. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Maria | Discovery | Mission | Guerrero | Old El Paso | La Banderita |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 35% | 19.1% | 12.8% | 4.2% | 0.34% |
| Nov 2025 | 32.8% | 32.8% | 18% | 12% | 4% | 0.4% |
| Dec 2025 | 33.6% | 33.6% | 18.4% | 10% | 4% | 0.4% |
| Jan 2026 | 28.6% | 35% | 19.1% | 12.8% | 4.2% | 0.34% |
| Feb 2026 | 29% | 35.4% | 19.4% | 10.6% | 5.2% | 0.43% |
| Mar 2026 | 31.3% | 31.3% | 20.9% | 11.4% | 4.6% | 0.38% |
| Apr 2026 | 32.3% | 32.3% | 21.6% | 9.6% | 3.9% | 0.39% |
| May 2026 | 31.6% | 31.6% | 21.1% | 11.5% | 3.8% | 0.38% |
| Jun 2026 | 35.8% | 29.2% | 19.6% | 10.7% | 4.3% | 0.43% |
| Jul 2026 | 35.8% | 29.2% | 19.6% | 10.7% | 4.3% | 0.43% |
| Aug 2026 | 36.8% | 30.1% | 20.1% | 9% | 3.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.8% | 823K | +22.3% | +1 points | |
| 2, held 2nd | 30.1% | 673K | +22.4% | +0.8 points | |
| 3, held 3rd | 20.1% | 450K | +22.3% | +0.5 points | |
| 4, held 4th | 9% | 201K | 0% | -1.7 points | |
| 5, held 5th | 3.6% | 81K | 0% | -0.7 points | |
| 6, held 6th | 0.44% | 9.9K | +22.2% | 0 points |
36.8%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +1 points.
30.1%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.8 points.
3.
Mission20.1%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
4.
9%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.6%
Held 5th. 81K estimated branded searches, 0% vs prior month. Share -0.7 points.
0.44%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Discovery and its closest rivals
Every comparison with Discovery
5 comparisons
How has branded search demand for Discovery changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Discovery worldwide fell from 823K to 673K.
- Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide decreased from 35% to 30.1%.
- Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide peaked at 35.4% in February 2026 and was lowest at 29.2% in June 2026.
- Across the 11 months ending August 2026, Discovery fell from 1st to 2nd among tortillas worldwide.
How did search popularity change for tortillas worldwide in August 2026?
6 changes
In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 35.8% to 36.8%.
In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.2% to 30.1%.
In August 2026, Mission gained estimated Share of Search among tortillas worldwide, from 19.6% to 20.1%.
In August 2026, Guerrero lost estimated Share of Search among tortillas worldwide, from 10.7% to 9%.
In August 2026, Old El Paso lost estimated Share of Search among tortillas worldwide, from 4.3% to 3.6%.
Estimated monthly branded searches for La Banderita worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
How is Discovery measured?
Brandwave collects information about searches that people make online using Discovery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- discovery
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Is Discovery your brand?
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