Discovery vs Guerrero:Which is more popular by branded search?
In August 2026, Discovery had more branded searches than Guerrero among tortillas worldwide. Discovery was estimated to have 673K branded searches compared to Guerrero’s 201K, and held a 30.6% Share of Search versus Guerrero’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Discovery or Guerrero?
Compare the tortillas people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Discovery, Guerrero. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Maria | Discovery | Mission | Guerrero | Old El Paso | La Banderita |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 35.7% | 19.5% | 13.1% | 2.1% | 0.35% |
| Nov 2025 | 33.5% | 33.5% | 18.3% | 12.2% | 2% | 0.4% |
| Dec 2025 | 34.3% | 34.3% | 18.7% | 10.2% | 2.1% | 0.41% |
| Jan 2026 | 29.2% | 35.7% | 19.5% | 13.1% | 2.1% | 0.35% |
| Feb 2026 | 29.7% | 36.4% | 19.9% | 10.9% | 2.7% | 0.44% |
| Mar 2026 | 32.1% | 32.1% | 21.4% | 11.7% | 2.4% | 0.39% |
| Apr 2026 | 32.9% | 32.9% | 22% | 9.8% | 2% | 0.4% |
| May 2026 | 32.2% | 32.2% | 21.5% | 11.8% | 1.9% | 0.39% |
| Jun 2026 | 36.6% | 29.9% | 20% | 10.9% | 2.2% | 0.44% |
| Jul 2026 | 36.6% | 29.9% | 20% | 10.9% | 2.2% | 0.44% |
| Aug 2026 | 37.5% | 30.6% | 20.5% | 9.1% | 1.8% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the Discovery and Guerrero comparison changed over the last 12 months?
3 findings
- Discovery was ahead of Guerrero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide moved from 35.7% to 30.6%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, Guerrero’s estimated Share of Search among tortillas worldwide moved from 13.1% to 9.1%, and its estimated monthly branded searches moved from 301K to 201K.
How each brand is measured
Brandwave collects information about searches that people make online using Discovery’s and Guerrero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.