How popular isSanta Maria in search?
In August 2026, there were an estimated 823K branded searches for Santa Maria worldwide which is up 22.3% over the last 11 months. Santa Maria holds 37.5% estimated Share of Search among tortillas worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Santa Maria37.5%
- Discovery30.6%
- Mission20.5%
- Guerrero9.1%
Old El Paso1.8%- La Banderita0.45%
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Which tortillas compete with Santa Maria?
Share of Search by month for Santa Maria, Discovery, Mission, Guerrero. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Maria | Discovery | Mission | Guerrero | Old El Paso | La Banderita |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 35.7% | 19.5% | 13.1% | 2.1% | 0.35% |
| Nov 2025 | 33.5% | 33.5% | 18.3% | 12.2% | 2% | 0.4% |
| Dec 2025 | 34.3% | 34.3% | 18.7% | 10.2% | 2.1% | 0.41% |
| Jan 2026 | 29.2% | 35.7% | 19.5% | 13.1% | 2.1% | 0.35% |
| Feb 2026 | 29.7% | 36.4% | 19.9% | 10.9% | 2.7% | 0.44% |
| Mar 2026 | 32.1% | 32.1% | 21.4% | 11.7% | 2.4% | 0.39% |
| Apr 2026 | 32.9% | 32.9% | 22% | 9.8% | 2% | 0.4% |
| May 2026 | 32.2% | 32.2% | 21.5% | 11.8% | 1.9% | 0.39% |
| Jun 2026 | 36.6% | 29.9% | 20% | 10.9% | 2.2% | 0.44% |
| Jul 2026 | 36.6% | 29.9% | 20% | 10.9% | 2.2% | 0.44% |
| Aug 2026 | 37.5% | 30.6% | 20.5% | 9.1% | 1.8% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.5% | 823K | +22.3% | +0.9 points | |
| 2, held 2nd | 30.6% | 673K | +22.4% | +0.7 points | |
| 3, held 3rd | 20.5% | 450K | +22.3% | +0.5 points | |
| 4, held 4th | 9.1% | 201K | 0% | -1.8 points | |
| 5, held 5th | 1.8% | 40.5K | 0% | -0.4 points | |
| 6, held 6th | 0.45% | 9.9K | +22.2% | 0 points |
37.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
30.6%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.7 points.
3.Mission
20.5%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
4.Guerrero
9.1%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -1.8 points.
1.8%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.45%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Santa Maria and its closest rivals
How has branded search demand for Santa Maria changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Santa Maria worldwide rose from 673K to 823K.
- Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among tortillas worldwide increased from 29.2% to 37.5%.
- Across the 11 months ending August 2026, Santa Maria rose from 2nd to 1st among tortillas worldwide.
How did search popularity change for tortillas worldwide in August 2026?
5 changes
In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 36.6% to 37.5%.
In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.9% to 30.6%.
In August 2026, Guerrero lost estimated Share of Search among tortillas worldwide, from 10.9% to 9.1%.
Estimated monthly branded searches for La Banderita worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Where does Santa Maria compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tortillas | 1st of 6 | 37.5% | Shown above |
| Salsa brands | 2nd of 6 | 39.6% | Show ranking |
How is Santa Maria measured?
Brandwave collects information about searches that people make online using Santa Maria’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- santa maria
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