Brandwave

Salsa brands:Which brands are most popular in search?

Doritos and Santa Maria share the highest estimated Share of Search among salsa brands worldwide, at 39.6% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Doritos39.6%
  2. Santa Maria39.6%
  3. Pace17.7%
  4. Old El Paso1.9%
  5. Newman's Own1.1%
  6. Chi-Chi's0.08%

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Share of SearchLeaderboard

Compare the salsa brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among salsa brands worldwide, by month

Share of Search by month for Doritos, Santa Maria, Pace. The figures are in the table below the chart.

View monthly share of search table
MonthDoritosSanta MariaPaceOld El PasoNewman's OwnChi-Chi's
Oct 202540.8%33.4%22.3%2.5%0.9%0.08%
Nov 202542.9%35%19.2%2.1%0.77%0.07%
Dec 202542.9%35%19.2%2.1%0.77%0.07%
Jan 202640.8%33.4%22.3%2.5%0.9%0.08%
Feb 202647.1%31.5%17.2%2.8%1.3%0.07%
Mar 202642.6%34.8%19%2.6%0.94%0.07%
Apr 202642.8%35%19.1%2.1%0.94%0.07%
May 202642.8%35%19.1%2.1%0.94%0.07%
Jun 202644.3%36.2%16.2%2.2%0.97%0.07%
Jul 202642.7%34.9%19.1%2.1%1.2%0.08%
Aug 202639.6%39.6%17.7%1.9%1.1%0.08%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Doritos

    39.6%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Santa Maria

    39.6%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Pace

    17.7%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Old El Paso

    1.9%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Newman's Own

    1.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Chi-Chi's

    0.08%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among salsa brands worldwide?

Doritos and Santa Maria share the highest estimated Share of Search among salsa brands worldwide, at 39.6% in August 2026.

Global salsa brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Doritos40.8% → 39.6%47.1%Feb 202639.6%Aug 20261st
Santa Maria33.4% → 39.6%39.6%Aug 202631.5%Feb 20262nd
Pace22.3% → 17.7%22.3%Oct 202516.2%Jun 20263rd
Old El Paso2.5% → 1.9%2.8%Feb 20261.9%Aug 20264th
Newman's Own0.9% → 1.1%1.3%Feb 20260.77%Nov 20255th
Chi-Chi's0.08%0.08%Jul 20260.07%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Doritos’ estimated Share of Search among salsa brands worldwide decreased from 40.8% to 39.6%.
  • Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide increased from 33.4% to 39.6%.
  • Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide decreased from 22.3% to 17.7%.
  • Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among salsa brands worldwide decreased from 2.5% to 1.9%.
  • Across the 11 months ending August 2026, Doritos’ estimated Share of Search among salsa brands worldwide peaked at 47.1% in February 2026 and was lowest at 39.6% in August 2026.
  • Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide peaked at 39.6% in August 2026 and was lowest at 31.5% in February 2026.
  • Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide peaked at 22.3% in October 2025 and was lowest at 16.2% in June 2026.
  • Across the 11 months ending August 2026, Newman's Own and Chi-Chi's held steady: their estimated Share of Search among salsa brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for salsa brands worldwide in August 2026?

  1. In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%.

  2. In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%.

  3. In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%.

  4. Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

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