Old El Paso vs Pace:Which is more popular by branded search?

Name: Old El Paso vs Pace: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Pace had more branded searches than Old El Paso among salsa brands worldwide. Pace was estimated to have 368K branded searches compared to Old El Paso’s 40.5K, and held a 17.7% Share of Search versus Old El Paso’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among salsa brands worldwide in August 2026Which is more popular in search, Old El Paso or Pace?

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Which is more popular in search, Old El Paso or Pace?

Compare the salsa brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Old El Paso and Pace among salsa brands worldwide, by month

Month	Doritos	Santa Maria	Pace	Old El Paso	Newman's Own	Chi-Chi's
Oct 2025	40.8%	33.4%	22.3%	2.5%	0.9%	0.08%
Nov 2025	42.9%	35%	19.2%	2.1%	0.77%	0.07%
Dec 2025	42.9%	35%	19.2%	2.1%	0.77%	0.07%
Jan 2026	40.8%	33.4%	22.3%	2.5%	0.9%	0.08%
Feb 2026	47.1%	31.5%	17.2%	2.8%	1.3%	0.07%
Mar 2026	42.6%	34.8%	19%	2.6%	0.94%	0.07%
Apr 2026	42.8%	35%	19.1%	2.1%	0.94%	0.07%
May 2026	42.8%	35%	19.1%	2.1%	0.94%	0.07%
Jun 2026	44.3%	36.2%	16.2%	2.2%	0.97%	0.07%
Jul 2026	42.7%	34.9%	19.1%	2.1%	1.2%	0.08%
Aug 2026	39.6%	39.6%	17.7%	1.9%	1.1%	0.08%
Sep 2026	—	—	—	—	—	—

How has the Old El Paso and Pace comparison changed over the last 12 months?

3 findings

Pace was ahead of Old El Paso in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among salsa brands worldwide moved from 2.5% to 1.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide moved from 22.3% to 17.7%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for salsa brands worldwide in August 2026?

2 changes

In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%.
Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Old El Paso’s and Pace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.