Brandwave

Newman's Own vs Tostitos:Which is more popular?

In September 2026, Tostitos had more branded searches than Newman's Own among salsa brands worldwide. Tostitos had about 165,000 branded searches, while Newman's Own had 22,200. Tostitos made up 8.2% of all salsa brand searches we track, and Newman's Own accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about salsa brands, Tostitos appeared in all five answers and Newman's Own in one. Tostitos was mentioned before Newman's Own in every answer.

Among salsa brands worldwide in September 2026

Who do people search for more?

Tostitos, about 7 searches for every 1 for Newman's Own

Tostitos 165K searchesNewman's Own 22.2K searches

Who does AI mention more?

Tostitos, mentioned in every answer we collected

Tostitos in 5 of 5Newman's Own in 1 of 5

Who does AI recommend more?

Tostitos, named ahead of Newman's Own in every answer

Tostitos first in 3Newman's Own never first

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Top salsa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tostitos appeared in all five answers. Newman's Own was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tostitos was listed before Newman's Own in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tostitos1st
  2. Pace2nd
  3. Newman's Own3rd
  4. Doritos–
  5. Santa Maria–
  6. Chi-Chi's–
  7. Old El Paso–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tostitos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doritos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Santa Maria0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chi-Chi's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salsa brands

5 answers

  • Asked ChatGPT

    “Which salsa brand should I buy?”

    1. 1Tostitos

  • Asked ChatGPT

    “What are the best salsa brands?”

    1. 1Pace
    2. 2Tostitos

  • Asked ChatGPT

    “What's the best salsa brand for everyday snacking?”

    1. 1Tostitos
    2. 2Pace

  • Searched Google, AI Overview

    “salsa brands”

    1. 1Tostitos
    2. 2Pace
    3. 3Newman's Own

  • Searched Google, AI Overview

    “salsa for chips”

    1. 1Tostitos

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Newman's Own or Tostitos more popular in search?

This chart shows how often people search Google for Newman's Own and Tostitos by name. Each line represents a brand's share of searches for all seven salsa brands we track, month by month, from English-language searches worldwide.

Newman's Own and Tostitos among salsa brands worldwide, by month

Share of searches by month for Tostitos, Newman's Own. The figures are in the table below the chart.

View monthly share of searches table
MonthDoritosSanta MariaTostitosChi-Chi'sOld El PasoNewman's OwnPace
Oct 202542.3%34.6%8.5%10.8%2.5%0.93%0.42%
Nov 202543.9%35.9%8.8%8%2.2%0.79%0.43%
Dec 202543.9%35.9%8.8%8%2.2%0.79%0.43%
Jan 202643.6%35.7%8.7%7.9%2.6%0.96%0.43%
Feb 202647.3%31.6%9.5%7%2.8%1.3%0.47%
Mar 202644%35.9%8.8%7.3%2.6%0.97%0.43%
Apr 202644.2%36.1%8.9%7.3%2.2%0.97%0.35%
May 202644.2%36.1%8.9%7.3%2.2%0.97%0.43%
Jun 202644.2%36.1%8.9%7.3%2.2%0.97%0.43%
Jul 202643.5%35.6%10.6%6.6%2.1%1.2%0.43%
Aug 202640.3%40.3%9.8%6.1%2%1.1%0.4%
Sep 202641.1%41.1%8.2%5.6%2.5%1.1%0.4%

How has the Newman's Own and Tostitos comparison changed over the last 12 months?

3 findings
  • Tostitos was ahead of Newman's Own in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Newman's Own’s share of searches among salsa brands worldwide moved from 0.93% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Tostitos’ share of searches among salsa brands worldwide moved from 8.5% to 8.2%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for salsa brands worldwide in September 2026?

2 changes

  1. In September 2026, Tostitos lost share of searches among salsa brands worldwide, from 9.8% to 8.2%.

  2. Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Newman's Own’s and Tostitos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Newman's Own

1 branded search term

  • newmans own

Tostitos

1 branded search term

  • tostitos

How the Brand Demand Index is measured

Other head-to-heads among salsa brands

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