Brandwave

How popular isTostitos?

In September 2026, people searched for Tostitos by name about 165,000 times worldwide, about the same as the previous year. These searches made up 8.2% of all global salsa brand searches, placing Tostitos third out of seven brands. When we asked both ChatGPT and Google AI Overviews about salsa brands, Tostitos appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Tostitos is the third most searched of 7 competitors and the most recommended in AI answers.

  1. DoritosShare of searches 41.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Santa MariaShare of searches 41.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TostitosShare of searches 8.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Chi-Chi'sShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Old El PasoShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top salsa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tostitos appeared in all five answers. Tostitos is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tostitos1st
  2. Pace2nd
  3. Newman's Own3rd
  4. Doritos–
  5. Santa Maria–
  6. Chi-Chi's–
  7. Old El Paso–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tostitos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doritos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Santa Maria0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chi-Chi's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salsa brands

5 answers

  • Asked ChatGPT

    “Which salsa brand should I buy?”

    1. 1Tostitos

  • Asked ChatGPT

    “What are the best salsa brands?”

    1. 1Pace
    2. 2Tostitos

  • Asked ChatGPT

    “What's the best salsa brand for everyday snacking?”

    1. 1Tostitos
    2. 2Pace

  • Searched Google, AI Overview

    “salsa brands”

    1. 1Tostitos
    2. 2Pace
    3. 3Newman's Own

  • Searched Google, AI Overview

    “salsa for chips”

    1. 1Tostitos

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which salsa brands compete with Tostitos?

Tostitos against salsa brands worldwide, by month

Share of searches by month for Doritos, Santa Maria, Tostitos, Chi-Chi's, Old El Paso. The figures are in the table below the chart.

View monthly share of searches table
MonthDoritosSanta MariaTostitosChi-Chi'sOld El PasoNewman's OwnPace
Oct 202542.3%34.6%8.5%10.8%2.5%0.93%0.42%
Nov 202543.9%35.9%8.8%8%2.2%0.79%0.43%
Dec 202543.9%35.9%8.8%8%2.2%0.79%0.43%
Jan 202643.6%35.7%8.7%7.9%2.6%0.96%0.43%
Feb 202647.3%31.6%9.5%7%2.8%1.3%0.47%
Mar 202644%35.9%8.8%7.3%2.6%0.97%0.43%
Apr 202644.2%36.1%8.9%7.3%2.2%0.97%0.35%
May 202644.2%36.1%8.9%7.3%2.2%0.97%0.43%
Jun 202644.2%36.1%8.9%7.3%2.2%0.97%0.43%
Jul 202643.5%35.6%10.6%6.6%2.1%1.2%0.43%
Aug 202640.3%40.3%9.8%6.1%2%1.1%0.4%
Sep 202641.1%41.1%8.2%5.6%2.5%1.1%0.4%

  1. 1.Doritos

    41.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Santa Maria

    41.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Tostitos

    8.2%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -1.6 points.

  4. 4.Chi-Chi's

    5.6%

    Held 4th. 111K estimated branded searches, -11% vs prior month. Share -0.6 points.

  5. 5.Old El Paso

    2.5%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Newman's Own

    1.1%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pace

    0.4%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tostitos and its closest rivals

Every comparison with Tostitos

6 comparisons

How has branded search demand for Tostitos changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tostitos worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Tostitos’ share of searches among salsa brands worldwide peaked at 10.6% in July 2026 and was lowest at 8.2% in September 2026.
  • Across the 12 months ending September 2026, Tostitos rose from 4th to 3rd among salsa brands worldwide.

How did search popularity change for salsa brands worldwide in September 2026?

5 changes

  1. In September 2026, Doritos gained share of searches among salsa brands worldwide, from 40.3% to 41.1%.

  2. In September 2026, Santa Maria gained share of searches among salsa brands worldwide, from 40.3% to 41.1%.

  3. In September 2026, Tostitos lost share of searches among salsa brands worldwide, from 9.8% to 8.2%.

  4. In September 2026, Chi-Chi's lost share of searches among salsa brands worldwide, from 6.1% to 5.6%.

  5. Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Tostitos’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tostitos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tostitos

How the Brand Demand Index is measured

Who owns Tostitos?

Tostitos is owned by PepsiCo. Brandwave also tracks Poppi and Mountain Dew, owned by the same company, worldwide.

Do you work for Tostitos? To request corrections or removal please contact us via our support page and we will be happy to assist.

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