How popular isPoppi in search?
In August 2026, there were an estimated 189K branded searches for Poppi worldwide which is up 12.1% over the last 11 months. Poppi holds 35.2% estimated Share of Search among prebiotic and probiotic drink brands worldwide and is ranked 2nd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
OLIPOP49.6%
Poppi35.2%
Wildwonder5.7%
Health-Ade4.2%
Remedy3.8%
Culture Pop1.5%
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Which prebiotic and probiotic drink brands compete with Poppi?
Share of Search by month for OLIPOP, Poppi, Wildwonder, Health-Ade, Remedy. The figures are in the table below the chart.
View monthly share of search table
| Month | OLIPOP | Poppi | Wildwonder | Health-Ade | Remedy | Culture Pop |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 34.8% | 2.8% | 4.6% | 4.2% | 1.2% |
| Nov 2025 | 47.6% | 43% | 2% | 3.3% | 3% | 1.2% |
| Dec 2025 | 49% | 39% | 2.1% | 4.1% | 2.5% | 3.4% |
| Jan 2026 | 49.1% | 37.8% | 3.3% | 4.1% | 3.4% | 2.3% |
| Feb 2026 | 50.3% | 37% | 2.2% | 4.9% | 3.5% | 2.2% |
| Mar 2026 | 41.4% | 44.5% | 2.3% | 5.1% | 3.2% | 3.5% |
| Apr 2026 | 47.4% | 39.7% | 2.5% | 4.8% | 3% | 2.7% |
| May 2026 | 44.4% | 43.4% | 2.6% | 3.7% | 3.4% | 2.5% |
| Jun 2026 | 48.1% | 38.9% | 2.8% | 4% | 3.5% | 2.7% |
| Jul 2026 | 47.7% | 40.5% | 2.5% | 4% | 3.5% | 1.8% |
| Aug 2026 | 49.6% | 35.2% | 5.7% | 4.2% | 3.8% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.6% | 266K | -0.05% | +1.9 points | |
| 2, held 2nd | 35.2% | 189K | -16.4% | -5.3 points | |
| 3, moved from 5th to 3rd | 5.7% | 30.7K | +122.9% | +3.3 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 4.2% | 22.3K | +0.13% | +0.2 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 3.8% | 20.4K | +5% | +0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.5% | 8.2K | -18.8% | -0.3 points |
1.
OLIPOP49.6%
held 1st · 266K estimated branded searches · -0.05% vs prior month · +1.9 points
2.
Poppi35.2%
held 2nd · 189K estimated branded searches · -16.4% vs prior month · -5.3 points
5.7%
moved from 5th to 3rd · 30.7K estimated branded searches · +122.9% vs prior month · +3.3 points
4.2%
moved from 3rd to 4th · 22.3K estimated branded searches · +0.13% vs prior month · +0.2 points
5.
Remedy3.8%
moved from 4th to 5th · 20.4K estimated branded searches · +5% vs prior month · +0.3 points
1.5%
held 6th · 8.2K estimated branded searches · -18.8% vs prior month · -0.3 points
Compare search popularity between Poppi and its closest rivals
How has branded search demand for Poppi changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Poppi worldwide rose from 169K to 189K.
- Across the 11 months ending August 2026, Poppi’s estimated Share of Search among prebiotic and probiotic drink brands worldwide peaked at 44.5% in March 2026 and was lowest at 34.8% in October 2025.
How did search popularity change for prebiotic and probiotic drink brands worldwide in August 2026?
4 changes
In August 2026, Wildwonder overtook Remedy to rank 3rd among prebiotic and probiotic drink brands worldwide, at 5.7%.
In August 2026, OLIPOP gained estimated Share of Search among prebiotic and probiotic drink brands worldwide, from 47.7% to 49.6%.
In August 2026, Poppi lost estimated Share of Search among prebiotic and probiotic drink brands worldwide, from 40.5% to 35.2%.
Estimated monthly branded searches for Culture Pop worldwide rose 47.5% over 11 measured months, from 5.6K to 8.2K in August 2026.
How is Poppi measured?
Brandwave collects information about searches that people make online using Poppi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- drink poppi
- poppi drinks
- poppi prebiotic soda
- poppi soda
Who owns Poppi?
Poppi is owned by 
PepsiCo. Brandwave also tracks 
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Is Poppi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.