Brandwave

How popular isMountain Dew?

In September 2026, people searched for Mountain Dew by name about 550,000 times worldwide, a 49.5% increase from the previous year. These searches made up 7.6% of all global soft drink brand searches, placing Mountain Dew fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about soft drink brands, Mountain Dew appeared in three of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Mountain Dew is the fifth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. Coca-ColaShare of searches 44.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PepsiShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. Dr PepperShare of searches 9.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SpriteShare of searches 9.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Mountain DewShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top soft drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mountain Dew was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mountain Dew is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coca-Cola1st
  2. Dr Pepper2nd
  3. Sprite3rd
  4. Pepsi4th
  5. Fanta5th
  6. Mountain Dew6th
  7. 7Up7th
  8. Schweppes8th
  9. Canada Dry8th
  10. Bundaberg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coca-Cola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pepsi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr Pepper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 7Up5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mountain Dew3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fanta3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schweppes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canada Dry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bundaberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soft drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which soft drink brands compete with Mountain Dew?

Mountain Dew against soft drink brands worldwide, by month

Share of searches by month for Coca-Cola, Pepsi, Dr Pepper, Sprite, Mountain Dew, Fanta, Schweppes, 7Up. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiDr PepperSpriteMountain DewFantaSchweppes7UpCanada DryBundaberg
Oct 202545.2%11.7%11.7%9.5%5.2%6.4%5.2%2.3%1.6%1.3%
Nov 202541.6%13.1%13.1%8.8%5.9%5.9%5.9%2.6%1.8%1.4%
Dec 202541.2%10.6%10.6%10.6%5.8%5.8%8.7%2.6%2.1%1.7%
Jan 202642.3%13%10.6%10.6%5.8%5.8%5.8%2.6%2.1%1.4%
Feb 202642.6%13.4%11%9%6%6%6%2.7%1.8%1.5%
Mar 202645.9%11.8%9.7%9.7%5.3%6.5%5.3%2.4%1.6%1.9%
Apr 202644.3%11.4%11.4%9.3%6.2%6.2%5.1%2.8%1.9%1.3%
May 202660.9%7.6%7.6%6.2%5.1%4.2%4.2%1.9%1.3%1%
Jun 202662.6%7.8%5.2%6.4%4.3%4.3%4.3%2.9%1.3%0.86%
Jul 202653.2%9.8%6.6%8%5.4%4.4%5.4%4.4%1.6%1.3%
Aug 202647.2%10.2%8.4%10.2%6.8%5.6%5.6%2.5%2.1%1.4%
Sep 202644.3%11.4%9.3%9.3%7.6%6.3%5.1%3.4%1.9%1.3%

  1. 1.Coca-Cola

    44.3%

    Held 1st. 3.2M estimated branded searches, -16.1% vs prior month. Share -2.9 points.

  2. 2.Pepsi

    11.4%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Dr Pepper

    9.3%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Sprite

    9.3%

    Moved from 3rd to 4th. 673K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Mountain Dew

    7.6%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Fanta

    6.3%

    Held 6th. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.

  7. 7.Schweppes

    5.1%

    Held 7th. 368K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.7Up

    3.4%

    Held 8th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  9. 9.Canada Dry

    1.9%

    Held 9th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  10. 10.Bundaberg

    1.3%

    Held 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare popularity between Mountain Dew and its closest rivals

Every comparison with Mountain Dew

9 comparisons

How has branded search demand for Mountain Dew changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mountain Dew worldwide rose from 368K to 550K.
  • Across the 12 months ending September 2026, Mountain Dew’s share of searches among soft drink brands worldwide increased from 5.2% to 7.6%.
  • Across the 12 months ending September 2026, Mountain Dew’s share of searches among soft drink brands worldwide peaked at 7.6% in September 2026 and was lowest at 4.3% in June 2026.
  • Across the 12 months ending September 2026, Mountain Dew rose from 6th to 5th among soft drink brands worldwide.

How did search popularity change for soft drink brands worldwide in September 2026?

6 changes

  1. In September 2026, Dr Pepper overtook Sprite to rank 3rd among soft drink brands worldwide, with 9.3% of the searches.

  2. In September 2026, Pepsi gained share of searches among soft drink brands worldwide, from 10.2% to 11.4%.

  3. In September 2026, 7Up gained share of searches among soft drink brands worldwide, from 2.5% to 3.4%.

  4. In September 2026, Mountain Dew gained share of searches among soft drink brands worldwide, from 6.8% to 7.6%.

  5. In September 2026, Fanta gained share of searches among soft drink brands worldwide, from 5.6% to 6.3%.

  6. In September 2026, Coca-Cola lost share of searches among soft drink brands worldwide, from 47.2% to 44.3%.

How are Mountain Dew’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mountain Dew’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mountain dew

How the Brand Demand Index is measured

Who owns Mountain Dew?

Mountain Dew is owned by PepsiCo. Brandwave also tracks Poppi and Tostitos, owned by the same company, worldwide.

Do you work for Mountain Dew? To request corrections or removal please contact us via our support page and we will be happy to assist.

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