Brandwave

Mountain Dew vs Pepsi:Which is more popular?

In September 2026, Pepsi had more branded searches than Mountain Dew among soft drink brands worldwide. Pepsi had about 823,000 branded searches, while Mountain Dew had 550,000. Pepsi made up 11.4% of all soft drink brand searches we track, and Mountain Dew accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about soft drink brands, Pepsi appeared in all five answers and Mountain Dew in three. Pepsi was mentioned before Mountain Dew in every answer.

Among soft drink brands worldwide in September 2026

Who do people search for more?

Pepsi, about 50% more searches than Mountain Dew

Pepsi 823K searchesMountain Dew 550K searches

Who does AI mention more?

Pepsi, mentioned in every answer we collected

Pepsi in 5 of 5Mountain Dew in 3 of 5

Who does AI recommend more?

Pepsi, named ahead of Mountain Dew in every answer

Pepsi first in 5Mountain Dew never first

Follow Mountain Dew vs Pepsi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top soft drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pepsi appeared in all five answers. Mountain Dew was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pepsi was listed before Mountain Dew in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coca-Cola1st
  2. Dr Pepper2nd
  3. Sprite3rd
  4. Pepsi4th
  5. Fanta5th
  6. Mountain Dew6th
  7. 7Up7th
  8. Schweppes8th
  9. Canada Dry8th
  10. Bundaberg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coca-Cola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pepsi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr Pepper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 7Up5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mountain Dew3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fanta3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schweppes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canada Dry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bundaberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soft drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Mountain Dew or Pepsi more popular in search?

This chart shows how often people search Google for Mountain Dew and Pepsi by name. Each line represents a brand's share of searches for all ten soft drink brands we track, month by month, from English-language searches worldwide.

Mountain Dew and Pepsi among soft drink brands worldwide, by month

Share of searches by month for Pepsi, Mountain Dew. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiDr PepperSpriteMountain DewFantaSchweppes7UpCanada DryBundaberg
Oct 202545.2%11.7%11.7%9.5%5.2%6.4%5.2%2.3%1.6%1.3%
Nov 202541.6%13.1%13.1%8.8%5.9%5.9%5.9%2.6%1.8%1.4%
Dec 202541.2%10.6%10.6%10.6%5.8%5.8%8.7%2.6%2.1%1.7%
Jan 202642.3%13%10.6%10.6%5.8%5.8%5.8%2.6%2.1%1.4%
Feb 202642.6%13.4%11%9%6%6%6%2.7%1.8%1.5%
Mar 202645.9%11.8%9.7%9.7%5.3%6.5%5.3%2.4%1.6%1.9%
Apr 202644.3%11.4%11.4%9.3%6.2%6.2%5.1%2.8%1.9%1.3%
May 202660.9%7.6%7.6%6.2%5.1%4.2%4.2%1.9%1.3%1%
Jun 202662.6%7.8%5.2%6.4%4.3%4.3%4.3%2.9%1.3%0.86%
Jul 202653.2%9.8%6.6%8%5.4%4.4%5.4%4.4%1.6%1.3%
Aug 202647.2%10.2%8.4%10.2%6.8%5.6%5.6%2.5%2.1%1.4%
Sep 202644.3%11.4%9.3%9.3%7.6%6.3%5.1%3.4%1.9%1.3%

How has the Mountain Dew and Pepsi comparison changed over the last 12 months?

3 findings
  • Pepsi was ahead of Mountain Dew in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mountain Dew’s share of searches among soft drink brands worldwide moved from 5.2% to 7.6%, and its estimated monthly branded searches moved from 368K to 550K.
  • Across the 12 months ending September 2026, Pepsi’s share of searches among soft drink brands worldwide moved from 11.7% to 11.4%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for soft drink brands worldwide in September 2026?

2 changes
  1. In September 2026, Pepsi gained share of searches among soft drink brands worldwide, from 10.2% to 11.4%.

  2. In September 2026, Mountain Dew gained share of searches among soft drink brands worldwide, from 6.8% to 7.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mountain Dew’s and Pepsi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mountain Dew

1 branded search term

  • mountain dew

Pepsi

1 branded search term

  • pepsi

How the Brand Demand Index is measured

Other head-to-heads among soft drink brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.