How popular isPepsi in search?
In August 2026, there were an estimated 823K branded searches for Pepsi worldwide which held steady over the last 11 months. Pepsi holds 30% estimated Share of Search among soft drink brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which soft drink brands compete with Pepsi?
Share of Search by month for Pepsi, Sprite, Coca-Cola, Fanta, 7Up. The figures are in the table below the chart.
View monthly share of search table
| Month | Pepsi | Sprite | Coca-Cola | Fanta | 7Up |
|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 26.3% | 17.6% | 17.6% | 6.4% |
| Nov 2025 | 36.2% | 24.2% | 16.2% | 16.2% | 7.3% |
| Dec 2025 | 30% | 30% | 16.4% | 16.4% | 7.3% |
| Jan 2026 | 33.2% | 27.1% | 18.2% | 14.8% | 6.7% |
| Feb 2026 | 36.2% | 24.2% | 16.2% | 16.2% | 7.3% |
| Mar 2026 | 32.1% | 26.3% | 17.6% | 17.6% | 6.4% |
| Apr 2026 | 31.7% | 25.9% | 17.3% | 17.3% | 7.7% |
| May 2026 | 31.7% | 25.9% | 17.3% | 17.3% | 7.7% |
| Jun 2026 | 30.5% | 25% | 16.7% | 16.7% | 11.2% |
| Jul 2026 | 31.7% | 25.9% | 14.2% | 14.2% | 14.2% |
| Aug 2026 | 30% | 30% | 16.4% | 16.4% | 7.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 823K | 0% | -1.7 points | |
| 2, held 2nd | 30% | 823K | +22.3% | +4.1 points | |
| 3, moved from 4th to 3rd | 16.4% | 450K | +22.3% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 16.4% | 450K | +22.3% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 7.3% | 201K | -45.4% | -6.8 pointsmoved from 3rd to 5th |
1.
Pepsi30%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Sprite30%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.1 points.
16.4%
Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
4.
Fanta16.4%
Moved from 5th to 4th. 450K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
5.
7Up7.3%
Moved from 3rd to 5th. 201K estimated branded searches, -45.4% vs prior month. Share -6.8 points.
Compare search popularity between Pepsi and its closest rivals
How has branded search demand for Pepsi changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pepsi worldwide held steady at 823K.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide decreased from 32.1% to 30%.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide peaked at 36.2% in November 2025 and was lowest at 30% in December 2025.
How did search popularity change for soft drink brands worldwide in August 2026?
5 changes
In August 2026, Coca-Cola overtook 7Up to rank 3rd among soft drink brands worldwide, at 16.4%.
In August 2026, Fanta overtook 7Up to rank 4th among soft drink brands worldwide, at 16.4%.
In August 2026, Sprite gained estimated Share of Search among soft drink brands worldwide, from 25.9% to 30%.
In August 2026, 7Up lost estimated Share of Search among soft drink brands worldwide, from 14.2% to 7.3%.
In August 2026, Pepsi lost estimated Share of Search among soft drink brands worldwide, from 31.7% to 30%.
How is Pepsi measured?
Brandwave collects information about searches that people make online using Pepsi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pepsi
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Is Pepsi your brand?
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