How popular isDr Pepper in search?
In September 2026, people searched for Dr Pepper by name about 673,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 9.3% of all global soft drink brand searches, placing Dr Pepper third out of ten brands. These are worldwide searches for English-language branded terms.
Coca-Cola44.3%
Pepsi11.4%
Dr Pepper9.3%
Sprite9.3%
Mountain Dew7.6%- Fanta6.3%
- Schweppes5.1%
7Up3.4%
Canada Dry1.9%
Bundaberg1.3%
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Which soft drink brands compete with Dr Pepper?
Share of searches by month for Coca-Cola, Pepsi, Dr Pepper, Sprite, Mountain Dew, Fanta, Schweppes, 7Up. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coca-Cola | Pepsi | Dr Pepper | Sprite | Mountain Dew | Fanta | Schweppes | 7Up | Canada Dry | Bundaberg |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 11.7% | 11.7% | 9.5% | 5.2% | 6.4% | 5.2% | 2.3% | 1.6% | 1.3% |
| Nov 2025 | 41.6% | 13.1% | 13.1% | 8.8% | 5.9% | 5.9% | 5.9% | 2.6% | 1.8% | 1.4% |
| Dec 2025 | 41.2% | 10.6% | 10.6% | 10.6% | 5.8% | 5.8% | 8.7% | 2.6% | 2.1% | 1.7% |
| Jan 2026 | 42.3% | 13% | 10.6% | 10.6% | 5.8% | 5.8% | 5.8% | 2.6% | 2.1% | 1.4% |
| Feb 2026 | 42.6% | 13.4% | 11% | 9% | 6% | 6% | 6% | 2.7% | 1.8% | 1.5% |
| Mar 2026 | 45.9% | 11.8% | 9.7% | 9.7% | 5.3% | 6.5% | 5.3% | 2.4% | 1.6% | 1.9% |
| Apr 2026 | 44.3% | 11.4% | 11.4% | 9.3% | 6.2% | 6.2% | 5.1% | 2.8% | 1.9% | 1.3% |
| May 2026 | 60.9% | 7.6% | 7.6% | 6.2% | 5.1% | 4.2% | 4.2% | 1.9% | 1.3% | 1% |
| Jun 2026 | 62.6% | 7.8% | 5.2% | 6.4% | 4.3% | 4.3% | 4.3% | 2.9% | 1.3% | 0.86% |
| Jul 2026 | 53.2% | 9.8% | 6.6% | 8% | 5.4% | 4.4% | 5.4% | 4.4% | 1.6% | 1.3% |
| Aug 2026 | 47.2% | 10.2% | 8.4% | 10.2% | 6.8% | 5.6% | 5.6% | 2.5% | 2.1% | 1.4% |
| Sep 2026 | 44.3% | 11.4% | 9.3% | 9.3% | 7.6% | 6.3% | 5.1% | 3.4% | 1.9% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 3.2M | -16.1% | -2.9 points | |
| 2, held 2nd | 11.4% | 823K | 0% | +1.2 points | |
| 3, moved from 4th to 3rd | 9.3% | 673K | 0% | +1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.3% | 673K | -18.2% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.6% | 550K | 0% | +0.8 points | |
| 6, held 6th | 6.3% | 450K | 0% | +0.7 points | |
| 7, held 7th | 5.1% | 368K | -18.2% | -0.5 points | |
| 8, held 8th | 3.4% | 246K | +22.4% | +0.9 points | |
| 9, held 9th | 1.9% | 135K | -18.2% | -0.2 points | |
| 10, held 10th | 1.3% | 90.5K | -17.7% | -0.1 points |
44.3%
Held 1st. 3.2M estimated branded searches, -16.1% vs prior month. Share -2.9 points.
2.
Pepsi11.4%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.
9.3%
Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Sprite9.3%
Moved from 3rd to 4th. 673K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
7.6%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.
6.
Fanta6.3%
Held 6th. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.1%
Held 7th. 368K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
8.
7Up3.4%
Held 8th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.
1.9%
Held 9th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
10.
Bundaberg1.3%
Held 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
Compare search popularity between Dr Pepper and its closest rivals
Every comparison with Dr Pepper
9 comparisons
How has branded search demand for Dr Pepper changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dr Pepper worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, Dr Pepper’s share of searches among soft drink brands worldwide decreased from 11.7% to 9.3%.
- Across the 12 months ending September 2026, Dr Pepper’s share of searches among soft drink brands worldwide peaked at 13.1% in November 2025 and was lowest at 5.2% in June 2026.
- Across the 12 months ending September 2026, Dr Pepper fell from 2nd to 3rd among soft drink brands worldwide.
How did search popularity change for soft drink brands worldwide in September 2026?
6 changes
In September 2026, Dr Pepper overtook Sprite to rank 3rd among soft drink brands worldwide, with 9.3% of the searches.
In September 2026, Pepsi gained share of searches among soft drink brands worldwide, from 10.2% to 11.4%.
In September 2026, 7Up gained share of searches among soft drink brands worldwide, from 2.5% to 3.4%.
In September 2026, Mountain Dew gained share of searches among soft drink brands worldwide, from 6.8% to 7.6%.
In September 2026, Fanta gained share of searches among soft drink brands worldwide, from 5.6% to 6.3%.
In September 2026, Coca-Cola lost share of searches among soft drink brands worldwide, from 47.2% to 44.3%.
How are Dr Pepper’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Dr Pepper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dr pepper
Who owns Dr Pepper?
Dr Pepper is owned by Keurig Dr Pepper. Brandwave also tracks 
Green Mountain Coffee Roasters, 
Mott’s and 
The Original Donut Shop, owned by the same company, worldwide.
Do you work for Dr Pepper? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dr Pepper your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.