Brandwave

Dr Pepper vs Mountain Dew:Which is searched more?

In September 2026, Dr Pepper had more branded searches than Mountain Dew among soft drink brands worldwide. Dr Pepper had about 673,000 branded searches, while Mountain Dew had 550,000. Dr Pepper made up 9.3% of all soft drink brand searches we track, and Mountain Dew accounted for 7.6%. These are worldwide searches for English-language branded terms.

Share of searches among soft drink brands worldwide in September 2026Is Dr Pepper or Mountain Dew more popular in search?
Dr Pepper9.3%673K searches
vs
Mountain Dew7.6%550K searches

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Is Dr Pepper or Mountain Dew more popular in search?

Compare the soft drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dr Pepper and Mountain Dew among soft drink brands worldwide, by month

Share of searches by month for Dr Pepper, Mountain Dew. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiDr PepperSpriteMountain DewFantaSchweppes7UpCanada DryBundaberg
Oct 202545.2%11.7%11.7%9.5%5.2%6.4%5.2%2.3%1.6%1.3%
Nov 202541.6%13.1%13.1%8.8%5.9%5.9%5.9%2.6%1.8%1.4%
Dec 202541.2%10.6%10.6%10.6%5.8%5.8%8.7%2.6%2.1%1.7%
Jan 202642.3%13%10.6%10.6%5.8%5.8%5.8%2.6%2.1%1.4%
Feb 202642.6%13.4%11%9%6%6%6%2.7%1.8%1.5%
Mar 202645.9%11.8%9.7%9.7%5.3%6.5%5.3%2.4%1.6%1.9%
Apr 202644.3%11.4%11.4%9.3%6.2%6.2%5.1%2.8%1.9%1.3%
May 202660.9%7.6%7.6%6.2%5.1%4.2%4.2%1.9%1.3%1%
Jun 202662.6%7.8%5.2%6.4%4.3%4.3%4.3%2.9%1.3%0.86%
Jul 202653.2%9.8%6.6%8%5.4%4.4%5.4%4.4%1.6%1.3%
Aug 202647.2%10.2%8.4%10.2%6.8%5.6%5.6%2.5%2.1%1.4%
Sep 202644.3%11.4%9.3%9.3%7.6%6.3%5.1%3.4%1.9%1.3%

How has the Dr Pepper and Mountain Dew comparison changed over the last 12 months?

3 findings
  • Dr Pepper was ahead of Mountain Dew in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dr Pepper’s share of searches among soft drink brands worldwide moved from 11.7% to 9.3%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, Mountain Dew’s share of searches among soft drink brands worldwide moved from 5.2% to 7.6%, and its estimated monthly branded searches moved from 368K to 550K.

How did search popularity change for soft drink brands worldwide in September 2026?

2 changes
  1. In September 2026, Dr Pepper overtook Sprite to rank 3rd among soft drink brands worldwide, with 9.3% of the searches.

  2. In September 2026, Mountain Dew gained share of searches among soft drink brands worldwide, from 6.8% to 7.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dr Pepper’s and Mountain Dew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dr Pepper

1 branded search term

  • dr pepper

Mountain Dew

1 branded search term

  • mountain dew

How the Brand Demand Index is measured

Other head-to-heads among soft drink brands

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