Soft drink brands:Which brands are most popular in search?
Pepsi and Sprite share the highest estimated Share of Search among soft drink brands worldwide, at 30% in August 2026. These are worldwide searches for English-language branded terms.
Follow soft drink brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the soft drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pepsi, Sprite, Coca-Cola, Fanta, 7Up. The figures are in the table below the chart.
View monthly share of search table
| Month | Pepsi | Sprite | Coca-Cola | Fanta | 7Up |
|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 26.3% | 17.6% | 17.6% | 6.4% |
| Nov 2025 | 36.2% | 24.2% | 16.2% | 16.2% | 7.3% |
| Dec 2025 | 30% | 30% | 16.4% | 16.4% | 7.3% |
| Jan 2026 | 33.2% | 27.1% | 18.2% | 14.8% | 6.7% |
| Feb 2026 | 36.2% | 24.2% | 16.2% | 16.2% | 7.3% |
| Mar 2026 | 32.1% | 26.3% | 17.6% | 17.6% | 6.4% |
| Apr 2026 | 31.7% | 25.9% | 17.3% | 17.3% | 7.7% |
| May 2026 | 31.7% | 25.9% | 17.3% | 17.3% | 7.7% |
| Jun 2026 | 30.5% | 25% | 16.7% | 16.7% | 11.2% |
| Jul 2026 | 31.7% | 25.9% | 14.2% | 14.2% | 14.2% |
| Aug 2026 | 30% | 30% | 16.4% | 16.4% | 7.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 823K | 0% | -1.7 points | |
| 2, held 2nd | 30% | 823K | +22.3% | +4.1 points | |
| 3, moved from 4th to 3rd | 16.4% | 450K | +22.3% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 16.4% | 450K | +22.3% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 7.3% | 201K | -45.4% | -6.8 pointsmoved from 3rd to 5th |
1.
Pepsi30%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Sprite30%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.1 points.
16.4%
Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
4.
Fanta16.4%
Moved from 5th to 4th. 450K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
5.
7Up7.3%
Moved from 3rd to 5th. 201K estimated branded searches, -45.4% vs prior month. Share -6.8 points.
Compare search popularity between leading brands
- Pepsi vs Sprite: compare search popularity
Pepsi vs Coca-Cola: compare search popularity- Pepsi vs Fanta: compare search popularity
- Pepsi vs 7Up: compare search popularity
- Sprite vs Coca-Cola: compare search popularity
- Sprite vs Fanta: compare search popularity
- Sprite vs 7Up: compare search popularity
- Coca-Cola vs Fanta: compare search popularity
- Coca-Cola vs 7Up: compare search popularity
- Fanta vs 7Up: compare search popularity
- Compare any of these brands
Which brand is most popular in search among soft drink brands worldwide?
5 brands
Pepsi and Sprite share the highest estimated Share of Search among soft drink brands worldwide, at 30% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Pepsi | 32.1% → 30% | 36.2%Nov 2025 | 30%Dec 2025 | 1st |
| Sprite | 26.3% → 30% | 30%Aug 2026 | 24.2%Nov 2025 | 2nd |
| Coca-Cola | 17.6% → 16.4% | 18.2%Jan 2026 | 14.2%Jul 2026 | 3rd |
| Fanta | 17.6% → 16.4% | 17.6%Oct 2025 | 14.2%Jul 2026 | 4th |
| 7Up | 6.4% → 7.3% | 14.2%Jul 2026 | 6.4%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide decreased from 32.1% to 30%.
- Across the 11 months ending August 2026, Sprite’s estimated Share of Search among soft drink brands worldwide increased from 26.3% to 30%.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide decreased from 17.6% to 16.4%.
- Across the 11 months ending August 2026, Fanta’s estimated Share of Search among soft drink brands worldwide decreased from 17.6% to 16.4%.
- Across the 11 months ending August 2026, 7Up’s estimated Share of Search among soft drink brands worldwide increased from 6.4% to 7.3%.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide peaked at 36.2% in November 2025 and was lowest at 30% in December 2025.
- Across the 11 months ending August 2026, Sprite’s estimated Share of Search among soft drink brands worldwide peaked at 30% in August 2026 and was lowest at 24.2% in November 2025.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide peaked at 18.2% in January 2026 and was lowest at 14.2% in July 2026.
- Across the 11 months ending August 2026, Fanta’s estimated Share of Search among soft drink brands worldwide peaked at 17.6% in October 2025 and was lowest at 14.2% in July 2026.
- Across the 11 months ending August 2026, 7Up’s estimated Share of Search among soft drink brands worldwide peaked at 14.2% in July 2026 and was lowest at 6.4% in October 2025.
How did search popularity change for soft drink brands worldwide in August 2026?
5 changes
In August 2026, Coca-Cola overtook 7Up to rank 3rd among soft drink brands worldwide, at 16.4%.
In August 2026, Fanta overtook 7Up to rank 4th among soft drink brands worldwide, at 16.4%.
In August 2026, Sprite gained estimated Share of Search among soft drink brands worldwide, from 25.9% to 30%.
In August 2026, 7Up lost estimated Share of Search among soft drink brands worldwide, from 14.2% to 7.3%.
In August 2026, Pepsi lost estimated Share of Search among soft drink brands worldwide, from 31.7% to 30%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.