Coca-Cola vs Pepsi:Which is more popular by branded search?
In August 2026, Pepsi had more branded searches than Coca-Cola among soft drink brands worldwide. Pepsi was estimated to have 823K branded searches compared to Coca-Cola’s 450K, and held a 30% Share of Search versus Coca-Cola’s 16.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coca-Cola or Pepsi?
Compare the soft drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pepsi, Coca-Cola. The figures are in the table below the chart.
View monthly share of search table
| Month | Pepsi | Sprite | Coca-Cola | Fanta | 7Up |
|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 26.3% | 17.6% | 17.6% | 6.4% |
| Nov 2025 | 36.2% | 24.2% | 16.2% | 16.2% | 7.3% |
| Dec 2025 | 30% | 30% | 16.4% | 16.4% | 7.3% |
| Jan 2026 | 33.2% | 27.1% | 18.2% | 14.8% | 6.7% |
| Feb 2026 | 36.2% | 24.2% | 16.2% | 16.2% | 7.3% |
| Mar 2026 | 32.1% | 26.3% | 17.6% | 17.6% | 6.4% |
| Apr 2026 | 31.7% | 25.9% | 17.3% | 17.3% | 7.7% |
| May 2026 | 31.7% | 25.9% | 17.3% | 17.3% | 7.7% |
| Jun 2026 | 30.5% | 25% | 16.7% | 16.7% | 11.2% |
| Jul 2026 | 31.7% | 25.9% | 14.2% | 14.2% | 14.2% |
| Aug 2026 | 30% | 30% | 16.4% | 16.4% | 7.3% |
| Sep 2026 | — | — | — | — | — |
How has the Coca-Cola and Pepsi comparison changed over the last 12 months?
3 findings
- Pepsi was ahead of Coca-Cola in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide moved from 17.6% to 16.4%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide moved from 32.1% to 30%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for soft drink brands worldwide in August 2026?
2 changes
In August 2026, Coca-Cola overtook 7Up to rank 3rd among soft drink brands worldwide, at 16.4%.
In August 2026, Pepsi lost estimated Share of Search among soft drink brands worldwide, from 31.7% to 30%.
How each brand is measured
Brandwave collects information about searches that people make online using Coca-Cola’s and Pepsi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.