How popular isCoca-Cola in search?
In August 2026, there were an estimated 3.8M branded searches for Coca-Cola worldwide which is up 19.1% over the last 11 months. Coca-Cola holds 62.3% estimated Share of Search among soft drink brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which soft drink brands compete with Coca-Cola?
Share of Search by month for Coca-Cola, Pepsi, Sprite, Fanta, 7Up. The figures are in the table below the chart.
View monthly share of search table
| Month | Coca-Cola | Pepsi | Sprite | Fanta | 7Up |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 15.5% | 12.7% | 8.5% | 3.1% |
| Nov 2025 | 57.8% | 18.2% | 12.2% | 8.2% | 3.7% |
| Dec 2025 | 58.1% | 15% | 15% | 8.2% | 3.7% |
| Jan 2026 | 57% | 17.4% | 14.3% | 7.8% | 3.5% |
| Feb 2026 | 57.8% | 18.2% | 12.2% | 8.2% | 3.7% |
| Mar 2026 | 60.2% | 15.5% | 12.7% | 8.5% | 3.1% |
| Apr 2026 | 59.8% | 15.4% | 12.6% | 8.4% | 3.8% |
| May 2026 | 75.4% | 9.4% | 7.7% | 5.2% | 2.3% |
| Jun 2026 | 74.5% | 9.3% | 7.6% | 5.1% | 3.4% |
| Jul 2026 | 66.6% | 12.3% | 10.1% | 5.5% | 5.5% |
| Aug 2026 | 62.3% | 13.5% | 13.5% | 7.4% | 3.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.3% | 3.8M | -14.8% | -4.3 points | |
| 2, held 2nd | 13.5% | 823K | 0% | +1.2 points | |
| 3, held 3rd | 13.5% | 823K | +22.3% | +3.4 points | |
| 4, moved from 5th to 4th | 7.4% | 450K | +22.3% | +1.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.3% | 201K | -45.4% | -2.2 pointsmoved from 4th to 5th |
62.3%
Held 1st. 3.8M estimated branded searches, -14.8% vs prior month. Share -4.3 points.
2.
Pepsi13.5%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
Sprite13.5%
Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share +3.4 points.
4.
Fanta7.4%
Moved from 5th to 4th. 450K estimated branded searches, +22.3% vs prior month. Share +1.9 points.
5.
7Up3.3%
Moved from 4th to 5th. 201K estimated branded searches, -45.4% vs prior month. Share -2.2 points.
Compare search popularity between Coca-Cola and its closest rivals
Every comparison with Coca-Cola
4 comparisons
How has branded search demand for Coca-Cola changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Coca-Cola worldwide rose from 3.2M to 3.8M.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide increased from 60.2% to 62.3%.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide peaked at 75.4% in May 2026 and was lowest at 57% in January 2026.
How did search popularity change for soft drink brands worldwide in August 2026?
5 changes
In August 2026, Fanta overtook 7Up to rank 4th among soft drink brands worldwide, at 7.4%.
In August 2026, Sprite gained estimated Share of Search among soft drink brands worldwide, from 10.1% to 13.5%.
In August 2026, Pepsi gained estimated Share of Search among soft drink brands worldwide, from 12.3% to 13.5%.
In August 2026, Coca-Cola lost estimated Share of Search among soft drink brands worldwide, from 66.6% to 62.3%.
In August 2026, 7Up lost estimated Share of Search among soft drink brands worldwide, from 5.5% to 3.3%.
How is Coca-Cola measured?
Brandwave collects information about searches that people make online using Coca-Cola’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- coca cola
- coke
Who owns Coca-Cola?
Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Fuze Tea, Powerade and Pump, owned by the same company, worldwide.
Do you work for Coca-Cola? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Coca-Cola your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.