Brandwave

How popular isPoppi in search?

In August 2026, there were an estimated 189K branded searches for Poppi worldwide which is up 12.1% over the last 11 months. Poppi holds 34.6% estimated Share of Search among prebiotic and probiotic drink brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OLIPOP48.7%
  2. Poppi34.6%
  3. Wildwonder5.6%
  4. Health-Ade4.1%
  5. Remedy3.7%
  6. Culture Pop3.3%
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Which prebiotic and probiotic drink brands compete with Poppi?

Poppi against prebiotic and probiotic drink brands worldwide, by month

Share of Search by month for OLIPOP, Poppi, Wildwonder, Health-Ade, Remedy, Culture Pop. The figures are in the table below the chart.

View monthly share of search table
MonthOLIPOPPoppiWildwonderHealth-AdeRemedyCulture Pop
Oct 202551.6%34.2%2.8%4.5%4.1%2.8%
Nov 202546.9%42.4%2%3.2%2.9%2.6%
Dec 202547.9%38.1%2%4%2.5%5.5%
Jan 202648%36.9%3.2%4%3.4%4.4%
Feb 202649.2%36.2%2.1%4.8%3.4%4.3%
Mar 202640.2%43.3%2.3%5%3.1%6.1%
Apr 202646.4%38.9%2.4%4.7%2.9%4.7%
May 202643.3%42.3%2.5%3.6%3.3%4.9%
Jun 202647%38%2.8%3.9%3.4%4.8%
Jul 202646.9%39.8%2.4%3.9%3.4%3.5%
Aug 202648.7%34.6%5.6%4.1%3.7%3.3%
Sep 2026——————
  1. 1.OLIPOP

    48.7%

    Held 1st. 266K estimated branded searches, -0.05% vs prior month. Share +1.8 points.

  2. 2.Poppi

    34.6%

    Held 2nd. 189K estimated branded searches, -16.4% vs prior month. Share -5.2 points.

  3. Moved from 6th to 3rd. 30.7K estimated branded searches, +122.9% vs prior month. Share +3.2 points.

  4. Moved from 3rd to 4th. 22.3K estimated branded searches, +0.13% vs prior month. Share +0.2 points.

  5. 5.Remedy

    3.7%

    Held 5th. 20.4K estimated branded searches, +5% vs prior month. Share +0.3 points.

  6. Moved from 4th to 6th. 18.1K estimated branded searches, -9.5% vs prior month. Share -0.2 points.

Compare search popularity between Poppi and its closest rivals

How has branded search demand for Poppi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Poppi worldwide rose from 169K to 189K.
  • Across the 11 months ending August 2026, Poppi’s estimated Share of Search among prebiotic and probiotic drink brands worldwide peaked at 43.3% in March 2026 and was lowest at 34.2% in October 2025.

How did search popularity change for prebiotic and probiotic drink brands worldwide in August 2026?

  1. In August 2026, Wildwonder overtook Culture Pop to rank 3rd among prebiotic and probiotic drink brands worldwide, at 5.6%.

  2. In August 2026, OLIPOP gained estimated Share of Search among prebiotic and probiotic drink brands worldwide, from 46.9% to 48.7%.

  3. In August 2026, Poppi lost estimated Share of Search among prebiotic and probiotic drink brands worldwide, from 39.8% to 34.6%.

  4. Culture Pop’s estimated Share of Search among prebiotic and probiotic drink brands worldwide has lost ground for 3 months in a row, from 4.9% to 3.3% in August 2026.

How is Poppi measured?

Brandwave collects information about searches that people make online using Poppi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • drink poppi
  • poppi drinks
  • poppi prebiotic soda
  • poppi soda

How the Brand Demand Index is measured

Who owns Poppi?

Poppi is owned by PepsiCo. Brandwave also tracks Copper Kettle and Siete Foods, owned by the same company, worldwide.

Do you work for Poppi? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Poppi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.