Brandwave

How popular isSiete Foods in search?

In August 2026, there were an estimated 90.4K branded searches for Siete Foods worldwide which is up 7.1% over the last 11 months. Siete Foods holds 25.4% estimated Share of Search among challenger savory snack brands worldwide and is ranked 1st of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Siete Foods25.4%
  2. LesserEvil24.6%
  3. Popchips21.7%
  4. WILDE20%
  5. HIPPEAS5.1%
  6. Biena3.3%
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Which challenger savory snack brands compete with Siete Foods?

Siete Foods against challenger savory snack brands worldwide, by month

Share of Search by month for Siete Foods, LesserEvil, Popchips, WILDE, HIPPEAS, Biena. The figures are in the table below the chart.

View monthly share of search table
MonthSiete FoodsLesserEvilPopchipsWILDEHIPPEASBiena
Oct 202529%23.8%23.4%15.5%6.6%1.8%
Nov 202527.7%28.3%22.7%13.5%6.2%1.7%
Dec 202530.2%24.2%24%13.5%6.5%1.6%
Jan 202630.9%24.1%20.1%17.6%5.6%1.7%
Feb 202631.9%26.5%19.8%14.3%5.7%1.9%
Mar 202632.7%26.3%18.9%13.7%6.4%2.1%
Apr 202632.9%26.2%19.3%14%5.4%2.3%
May 202632.1%25.4%18.8%15.8%5.2%2.7%
Jun 202625.3%29%18.6%19.3%5.1%2.8%
Jul 202626.7%25.3%18.7%20.9%5.2%3.1%
Aug 202625.4%24.6%21.7%20%5.1%3.3%
Sep 2026——————

  1. 1.Siete Foods

    25.4%

    held 1st · 90.4K estimated branded searches · 0% vs prior month · -1.3 points

  2. 2.LesserEvil

    24.6%

    held 2nd · 87.7K estimated branded searches · +2.3% vs prior month · -0.7 points

  3. 3.Popchips

    21.7%

    moved from 4th to 3rd · 77.4K estimated branded searches · +22% vs prior month · +3 points

  4. 4.WILDE

    20%

    moved from 3rd to 4th · 71.3K estimated branded searches · +0.56% vs prior month · -0.9 points

  5. 5.HIPPEAS

    5.1%

    held 5th · 18.2K estimated branded searches · +2.3% vs prior month · -0.1 points

  6. 6.Biena

    3.3%

    held 6th · 11.6K estimated branded searches · +11.7% vs prior month · +0.2 points

Compare search popularity between Siete Foods and its closest rivals

How has branded search demand for Siete Foods changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Siete Foods worldwide rose from 84.4K to 90.4K.
  • Across the 11 months ending August 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands worldwide decreased from 29% to 25.4%.
  • Across the 11 months ending August 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands worldwide peaked at 32.9% in April 2026 and was lowest at 25.3% in June 2026.

How did search popularity change for challenger savory snack brands worldwide in August 2026?

  1. In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%.

  2. In August 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands worldwide, from 26.7% to 25.4%.

  3. In August 2026, WILDE lost estimated Share of Search among challenger savory snack brands worldwide, from 20.9% to 20%.

  4. In August 2026, LesserEvil lost estimated Share of Search among challenger savory snack brands worldwide, from 25.3% to 24.6%.

  5. Biena’s estimated Share of Search among challenger savory snack brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.

How is Siete Foods measured?

Brandwave collects information about searches that people make online using Siete Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • siete chips
  • siete cookies
  • siete foods
  • siete tortilla chips
  • siete tortillas

How the Brand Demand Index is measured

Who owns Siete Foods?

Siete Foods is owned by PepsiCo. Brandwave also tracks Poppi, owned by the same company, worldwide.

Do you work for Siete Foods? To request corrections or removal please contact us via our support page and we will be happy to assist.

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