Brandwave

Challenger savory snack brands:Which brands are most popular in search?

In August 2026, Siete Foods was the most searched among challenger savory snack brands worldwide, with an estimated 90.4K branded searches and 25.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Siete Foods25.4%
  2. LesserEvil24.6%
  3. Popchips21.7%
  4. WILDE20%
  5. HIPPEAS5.1%
  6. Biena3.3%

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Share of SearchLeaderboard

Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among challenger savory snack brands worldwide, by month

Share of Search by month for Siete Foods, LesserEvil, Popchips, WILDE, HIPPEAS, Biena. The figures are in the table below the chart.

View monthly share of search table
MonthSiete FoodsLesserEvilPopchipsWILDEHIPPEASBiena
Oct 202529%23.8%23.4%15.5%6.6%1.8%
Nov 202527.7%28.3%22.7%13.5%6.2%1.7%
Dec 202530.2%24.2%24%13.5%6.5%1.6%
Jan 202630.9%24.1%20.1%17.6%5.6%1.7%
Feb 202631.9%26.5%19.8%14.3%5.7%1.9%
Mar 202632.7%26.3%18.9%13.7%6.4%2.1%
Apr 202632.9%26.2%19.3%14%5.4%2.3%
May 202632.1%25.4%18.8%15.8%5.2%2.7%
Jun 202625.3%29%18.6%19.3%5.1%2.8%
Jul 202626.7%25.3%18.7%20.9%5.2%3.1%
Aug 202625.4%24.6%21.7%20%5.1%3.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Siete Foods

    25.4%

    held 1st · 90.4K estimated branded searches · 0% vs prior month · -1.3 points

  2. 2.LesserEvil

    24.6%

    held 2nd · 87.7K estimated branded searches · +2.3% vs prior month · -0.7 points

  3. 3.Popchips

    21.7%

    moved from 4th to 3rd · 77.4K estimated branded searches · +22% vs prior month · +3 points

  4. 4.WILDE

    20%

    moved from 3rd to 4th · 71.3K estimated branded searches · +0.56% vs prior month · -0.9 points

  5. 5.HIPPEAS

    5.1%

    held 5th · 18.2K estimated branded searches · +2.3% vs prior month · -0.1 points

  6. 6.Biena

    3.3%

    held 6th · 11.6K estimated branded searches · +11.7% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among challenger savory snack brands worldwide?

In August 2026, Siete Foods was the most searched among challenger savory snack brands worldwide, with an estimated 90.4K branded searches and 25.4% estimated Share of Search within this set. LesserEvil is in 2nd place, 0.8 percentage points behind at 24.6% Share of Search.

Global challenger savory snack brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Siete Foods29% → 25.4%32.9%Apr 202625.3%Jun 20261st
LesserEvil23.8% → 24.6%29%Jun 202623.8%Oct 20252nd
Popchips23.4% → 21.7%24%Dec 202518.6%Jun 20263rd
WILDE15.5% → 20%20.9%Jul 202613.5%Nov 20254th
HIPPEAS6.6% → 5.1%6.6%Oct 20255.1%Jun 20265th
Biena1.8% → 3.3%3.3%Aug 20261.6%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands worldwide decreased from 29% to 25.4%.
  • Across the 11 months ending August 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands worldwide increased from 23.8% to 24.6%.
  • Across the 11 months ending August 2026, Popchips’ estimated Share of Search among challenger savory snack brands worldwide decreased from 23.4% to 21.7%.
  • Across the 11 months ending August 2026, WILDE’s estimated Share of Search among challenger savory snack brands worldwide increased from 15.5% to 20%.
  • Across the 11 months ending August 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands worldwide decreased from 6.6% to 5.1%.
  • Across the 11 months ending August 2026, Biena’s estimated Share of Search among challenger savory snack brands worldwide increased from 1.8% to 3.3%.
  • Across the 11 months ending August 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands worldwide peaked at 32.9% in April 2026 and was lowest at 25.3% in June 2026.
  • Across the 11 months ending August 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands worldwide peaked at 29% in June 2026 and was lowest at 23.8% in October 2025.
  • Across the 11 months ending August 2026, Popchips’ estimated Share of Search among challenger savory snack brands worldwide peaked at 24% in December 2025 and was lowest at 18.6% in June 2026.
  • Across the 11 months ending August 2026, WILDE’s estimated Share of Search among challenger savory snack brands worldwide peaked at 20.9% in July 2026 and was lowest at 13.5% in November 2025.
  • Across the 11 months ending August 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands worldwide peaked at 6.6% in October 2025 and was lowest at 5.1% in June 2026.
  • Across the 11 months ending August 2026, Biena’s estimated Share of Search among challenger savory snack brands worldwide peaked at 3.3% in August 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for challenger savory snack brands worldwide in August 2026?

  1. In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%.

  2. In August 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands worldwide, from 26.7% to 25.4%.

  3. In August 2026, WILDE lost estimated Share of Search among challenger savory snack brands worldwide, from 20.9% to 20%.

  4. In August 2026, LesserEvil lost estimated Share of Search among challenger savory snack brands worldwide, from 25.3% to 24.6%.

  5. Biena’s estimated Share of Search among challenger savory snack brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.

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