Popchips vs WILDE:Which is more popular by branded search?
In August 2026, Popchips had more branded searches than WILDE among challenger savory snack brands worldwide. Popchips was estimated to have 77.4K branded searches compared to WILDE’s 71.3K, and held a 21.7% Share of Search versus WILDE’s 20%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Popchips or WILDE?
Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Popchips, WILDE. The figures are in the table below the chart.
View monthly share of search table
| Month | Siete Foods | LesserEvil | Popchips | WILDE | HIPPEAS | Biena |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 23.4% | 15.5% | 6.6% | 1.8% |
| Nov 2025 | 27.7% | 28.3% | 22.7% | 13.5% | 6.2% | 1.7% |
| Dec 2025 | 30.2% | 24.2% | 24% | 13.5% | 6.5% | 1.6% |
| Jan 2026 | 30.9% | 24.1% | 20.1% | 17.6% | 5.6% | 1.7% |
| Feb 2026 | 31.9% | 26.5% | 19.8% | 14.3% | 5.7% | 1.9% |
| Mar 2026 | 32.7% | 26.3% | 18.9% | 13.7% | 6.4% | 2.1% |
| Apr 2026 | 32.9% | 26.2% | 19.3% | 14% | 5.4% | 2.3% |
| May 2026 | 32.1% | 25.4% | 18.8% | 15.8% | 5.2% | 2.7% |
| Jun 2026 | 25.3% | 29% | 18.6% | 19.3% | 5.1% | 2.8% |
| Jul 2026 | 26.7% | 25.3% | 18.7% | 20.9% | 5.2% | 3.1% |
| Aug 2026 | 25.4% | 24.6% | 21.7% | 20% | 5.1% | 3.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Popchips and WILDE comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: WILDE took it in June 2026, Popchips took it in August 2026.
- Across the 11 months ending August 2026, Popchips’ estimated Share of Search among challenger savory snack brands worldwide moved from 23.4% to 21.7%, and its estimated monthly branded searches moved from 68K to 77.4K.
- Across the 11 months ending August 2026, WILDE’s estimated Share of Search among challenger savory snack brands worldwide moved from 15.5% to 20%, and its estimated monthly branded searches moved from 45.2K to 71.3K.
How did search popularity change for challenger savory snack brands worldwide in August 2026?
2 changes
In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%.
In August 2026, WILDE lost estimated Share of Search among challenger savory snack brands worldwide, from 20.9% to 20%.
How each brand is measured
Brandwave collects information about searches that people make online using Popchips’ and WILDE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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