How popular isLesserEvil in search?
In August 2026, there were an estimated 87.7K branded searches for LesserEvil worldwide which is up 26.7% over the last 11 months. LesserEvil holds 24.6% estimated Share of Search among challenger savory snack brands worldwide and is ranked 2nd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Siete Foods25.4%
LesserEvil24.6%
Popchips21.7%
WILDE20%
HIPPEAS5.1%- Biena3.3%
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Which challenger savory snack brands compete with LesserEvil?
Share of Search by month for Siete Foods, LesserEvil, Popchips, WILDE, HIPPEAS, Biena. The figures are in the table below the chart.
View monthly share of search table
| Month | Siete Foods | LesserEvil | Popchips | WILDE | HIPPEAS | Biena |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 23.4% | 15.5% | 6.6% | 1.8% |
| Nov 2025 | 27.7% | 28.3% | 22.7% | 13.5% | 6.2% | 1.7% |
| Dec 2025 | 30.2% | 24.2% | 24% | 13.5% | 6.5% | 1.6% |
| Jan 2026 | 30.9% | 24.1% | 20.1% | 17.6% | 5.6% | 1.7% |
| Feb 2026 | 31.9% | 26.5% | 19.8% | 14.3% | 5.7% | 1.9% |
| Mar 2026 | 32.7% | 26.3% | 18.9% | 13.7% | 6.4% | 2.1% |
| Apr 2026 | 32.9% | 26.2% | 19.3% | 14% | 5.4% | 2.3% |
| May 2026 | 32.1% | 25.4% | 18.8% | 15.8% | 5.2% | 2.7% |
| Jun 2026 | 25.3% | 29% | 18.6% | 19.3% | 5.1% | 2.8% |
| Jul 2026 | 26.7% | 25.3% | 18.7% | 20.9% | 5.2% | 3.1% |
| Aug 2026 | 25.4% | 24.6% | 21.7% | 20% | 5.1% | 3.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.4% | 90.4K | 0% | -1.3 points | |
| 2, held 2nd | 24.6% | 87.7K | +2.3% | -0.7 points | |
| 3, moved from 4th to 3rd | 21.7% | 77.4K | +22% | +3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 20% | 71.3K | +0.56% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.1% | 18.2K | +2.3% | -0.1 points | |
| 6, held 6th | 3.3% | 11.6K | +11.7% | +0.2 points |
25.4%
held 1st · 90.4K estimated branded searches · 0% vs prior month · -1.3 points
24.6%
held 2nd · 87.7K estimated branded searches · +2.3% vs prior month · -0.7 points
3.
Popchips21.7%
moved from 4th to 3rd · 77.4K estimated branded searches · +22% vs prior month · +3 points
4.
WILDE20%
moved from 3rd to 4th · 71.3K estimated branded searches · +0.56% vs prior month · -0.9 points
5.
HIPPEAS5.1%
held 5th · 18.2K estimated branded searches · +2.3% vs prior month · -0.1 points
6.Biena
3.3%
held 6th · 11.6K estimated branded searches · +11.7% vs prior month · +0.2 points
Compare search popularity between LesserEvil and its closest rivals
How has branded search demand for LesserEvil changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LesserEvil worldwide rose from 69.2K to 87.7K.
- Across the 11 months ending August 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands worldwide increased from 23.8% to 24.6%.
- Across the 11 months ending August 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands worldwide peaked at 29% in June 2026 and was lowest at 23.8% in October 2025.
How did search popularity change for challenger savory snack brands worldwide in August 2026?
5 changes
In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%.
In August 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands worldwide, from 26.7% to 25.4%.
In August 2026, WILDE lost estimated Share of Search among challenger savory snack brands worldwide, from 20.9% to 20%.
In August 2026, LesserEvil lost estimated Share of Search among challenger savory snack brands worldwide, from 25.3% to 24.6%.
Biena’s estimated Share of Search among challenger savory snack brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
How is LesserEvil measured?
Brandwave collects information about searches that people make online using LesserEvil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- lesser evil popcorn
- lesser evil puffs
- lesser evil snacks
- lesserevil
- lesserevil popcorn
Who owns LesserEvil?
LesserEvil is owned by The Hershey Company. Brandwave does not track any other brands owned by The Hershey Company.
Do you work for LesserEvil? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is LesserEvil your brand?
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