LesserEvil vs Siete Foods:Which is more popular by branded search?
In August 2026, Siete Foods had more branded searches than LesserEvil among challenger savory snack brands worldwide. Siete Foods was estimated to have 90.4K branded searches compared to LesserEvil’s 87.7K, and held a 25.4% Share of Search versus LesserEvil’s 24.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow LesserEvil vs Siete Foods and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, LesserEvil or Siete Foods?
Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Siete Foods, LesserEvil. The figures are in the table below the chart.
View monthly share of search table
| Month | Siete Foods | LesserEvil | Popchips | WILDE | HIPPEAS | Biena |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 23.4% | 15.5% | 6.6% | 1.8% |
| Nov 2025 | 27.7% | 28.3% | 22.7% | 13.5% | 6.2% | 1.7% |
| Dec 2025 | 30.2% | 24.2% | 24% | 13.5% | 6.5% | 1.6% |
| Jan 2026 | 30.9% | 24.1% | 20.1% | 17.6% | 5.6% | 1.7% |
| Feb 2026 | 31.9% | 26.5% | 19.8% | 14.3% | 5.7% | 1.9% |
| Mar 2026 | 32.7% | 26.3% | 18.9% | 13.7% | 6.4% | 2.1% |
| Apr 2026 | 32.9% | 26.2% | 19.3% | 14% | 5.4% | 2.3% |
| May 2026 | 32.1% | 25.4% | 18.8% | 15.8% | 5.2% | 2.7% |
| Jun 2026 | 25.3% | 29% | 18.6% | 19.3% | 5.1% | 2.8% |
| Jul 2026 | 26.7% | 25.3% | 18.7% | 20.9% | 5.2% | 3.1% |
| Aug 2026 | 25.4% | 24.6% | 21.7% | 20% | 5.1% | 3.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the LesserEvil and Siete Foods comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: LesserEvil took it in November 2025, Siete Foods took it in December 2025, LesserEvil took it in June 2026, Siete Foods took it in July 2026.
- Across the 11 months ending August 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands worldwide moved from 23.8% to 24.6%, and its estimated monthly branded searches moved from 69.2K to 87.7K.
- Across the 11 months ending August 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands worldwide moved from 29% to 25.4%, and its estimated monthly branded searches moved from 84.4K to 90.4K.
How did search popularity change for challenger savory snack brands worldwide in August 2026?
2 changes
In August 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands worldwide, from 26.7% to 25.4%.
In August 2026, LesserEvil lost estimated Share of Search among challenger savory snack brands worldwide, from 25.3% to 24.6%.
How each brand is measured
Brandwave collects information about searches that people make online using LesserEvil’s and Siete Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LesserEvil
5 branded search terms
- lesser evil popcorn
- lesser evil puffs
- lesser evil snacks
- lesserevil
- lesserevil popcorn
Siete Foods
5 branded search terms
- siete chips
- siete cookies
- siete foods
- siete tortilla chips
- siete tortillas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.