Pace vs Tostitos:Which is more popular?
In September 2026, Tostitos had more branded searches than Pace among salsa brands worldwide. Tostitos had about 165,000 branded searches, while Pace had 8,100. Tostitos made up 8.2% of all salsa brand searches we track, and Pace accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about salsa brands, Tostitos appeared in all five answers and Pace in three. Tostitos was mentioned before Pace in two out of three answers.
Who do people search for more?
Tostitos, about 20 searches for every 1 for Pace
Who does AI mention more?
Tostitos, mentioned in every answer we collected
Who does AI recommend more?
Tostitos, named ahead of Pace in 2 of 3 answers
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Top salsa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tostitos appeared in all five answers. Pace was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tostitos was listed before Pace in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tostitos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Newman's Own1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Doritos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Santa Maria0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chi-Chi's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salsa brands
5 answers
Asked ChatGPT
“Which salsa brand should I buy?”
Asked ChatGPT
“What are the best salsa brands?”
Asked ChatGPT
“What's the best salsa brand for everyday snacking?”
Searched Google, AI Overview
“salsa brands”
Searched Google, AI Overview
“salsa for chips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Pace or Tostitos more popular in search?
This chart shows how often people search Google for Pace and Tostitos by name. Each line represents a brand's share of searches for all seven salsa brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tostitos, Pace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Doritos | Santa Maria | Tostitos | Chi-Chi's | Old El Paso | Newman's Own | Pace |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.6% | 8.5% | 10.8% | 2.5% | 0.93% | 0.42% |
| Nov 2025 | 43.9% | 35.9% | 8.8% | 8% | 2.2% | 0.79% | 0.43% |
| Dec 2025 | 43.9% | 35.9% | 8.8% | 8% | 2.2% | 0.79% | 0.43% |
| Jan 2026 | 43.6% | 35.7% | 8.7% | 7.9% | 2.6% | 0.96% | 0.43% |
| Feb 2026 | 47.3% | 31.6% | 9.5% | 7% | 2.8% | 1.3% | 0.47% |
| Mar 2026 | 44% | 35.9% | 8.8% | 7.3% | 2.6% | 0.97% | 0.43% |
| Apr 2026 | 44.2% | 36.1% | 8.9% | 7.3% | 2.2% | 0.97% | 0.35% |
| May 2026 | 44.2% | 36.1% | 8.9% | 7.3% | 2.2% | 0.97% | 0.43% |
| Jun 2026 | 44.2% | 36.1% | 8.9% | 7.3% | 2.2% | 0.97% | 0.43% |
| Jul 2026 | 43.5% | 35.6% | 10.6% | 6.6% | 2.1% | 1.2% | 0.43% |
| Aug 2026 | 40.3% | 40.3% | 9.8% | 6.1% | 2% | 1.1% | 0.4% |
| Sep 2026 | 41.1% | 41.1% | 8.2% | 5.6% | 2.5% | 1.1% | 0.4% |
How has the Pace and Tostitos comparison changed over the last 12 months?
3 findings
- Tostitos was ahead of Pace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pace’s share of searches among salsa brands worldwide moved from 0.42% to 0.4%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Tostitos’ share of searches among salsa brands worldwide moved from 8.5% to 8.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for salsa brands worldwide in September 2026?
1 change
In September 2026, Tostitos lost share of searches among salsa brands worldwide, from 9.8% to 8.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pace’s and Tostitos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salsa brands
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