Brandwave

How popular isChi-Chi's in search?

In August 2026, there were an estimated 1.6K branded searches for Chi-Chi's worldwide which held steady over the last 11 months. Chi-Chi's holds 0.08% estimated Share of Search among salsa brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Doritos39.6%
  2. Santa Maria39.6%
  3. Pace17.7%
  4. Old El Paso1.9%
  5. Newman's Own1.1%
  6. Chi-Chi's0.08%
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Which salsa brands compete with Chi-Chi's?

Chi-Chi's against salsa brands worldwide, by month

Share of Search by month for Doritos, Santa Maria, Pace, Chi-Chi's. The figures are in the table below the chart.

View monthly share of search table
MonthDoritosSanta MariaPaceOld El PasoNewman's OwnChi-Chi's
Oct 202540.8%33.4%22.3%2.5%0.9%0.08%
Nov 202542.9%35%19.2%2.1%0.77%0.07%
Dec 202542.9%35%19.2%2.1%0.77%0.07%
Jan 202640.8%33.4%22.3%2.5%0.9%0.08%
Feb 202647.1%31.5%17.2%2.8%1.3%0.07%
Mar 202642.6%34.8%19%2.6%0.94%0.07%
Apr 202642.8%35%19.1%2.1%0.94%0.07%
May 202642.8%35%19.1%2.1%0.94%0.07%
Jun 202644.3%36.2%16.2%2.2%0.97%0.07%
Jul 202642.7%34.9%19.1%2.1%1.2%0.08%
Aug 202639.6%39.6%17.7%1.9%1.1%0.08%
Sep 2026——————

  1. 1.Doritos

    39.6%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Santa Maria

    39.6%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Pace

    17.7%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Old El Paso

    1.9%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Newman's Own

    1.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Chi-Chi's

    0.08%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Chi-Chi's and its closest rivals

How has branded search demand for Chi-Chi's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chi-Chi's worldwide held steady at 1.6K.
  • Across the 11 months ending August 2026, Chi-Chi's’ estimated Share of Search among salsa brands worldwide held steady at 0.08%.

How did search popularity change for salsa brands worldwide in August 2026?

  1. In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%.

  2. In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%.

  3. In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%.

  4. Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is Chi-Chi's measured?

Brandwave collects information about searches that people make online using Chi-Chi's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chi chis salsa

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How the Brand Demand Index is measured

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