Chi-Chi's vs Pace:Which is searched more?
In August 2026, Pace had more branded searches than Chi-Chi's among salsa brands worldwide. Pace was estimated to have 368K branded searches compared to Chi-Chi's’ 125K, and held a 16.4% Share of Search versus Chi-Chi's’ 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chi-Chi's or Pace?
Compare the salsa brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pace, Chi-Chi's. The figures are in the table below the chart.
View monthly share of search table
| Month | Pace | Chi-Chi's |
|---|---|---|
| Oct 2025 | 19.8% | 9.3% |
| Nov 2025 | 17.4% | 7.1% |
| Dec 2025 | 17.4% | 7.1% |
| Jan 2026 | 20.3% | 6.8% |
| Feb 2026 | 15.7% | 6.4% |
| Mar 2026 | 17.4% | 6.4% |
| Apr 2026 | 17.5% | 6.5% |
| May 2026 | 17.5% | 6.5% |
| Jun 2026 | 14.8% | 6.7% |
| Jul 2026 | 17.6% | 6% |
| Aug 2026 | 16.4% | 5.6% |
| Sep 2026 | — | — |
How has the Chi-Chi's and Pace comparison changed over the last 12 months?
3 findings
- Pace was ahead of Chi-Chi's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chi-Chi's’ estimated Share of Search among salsa brands worldwide moved from 9.3% to 5.6%, and its estimated monthly branded searches moved from 211K to 125K.
- Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide moved from 19.8% to 16.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for salsa brands worldwide in August 2026?
2 changes
In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 17.6% to 16.4%.
Estimated monthly branded searches for Chi-Chi's worldwide fell 40.6% over 11 measured months, from 211K to 125K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chi-Chi's’ and Pace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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