Brandwave

How popular isNewman's Own in search?

In August 2026, there were an estimated 22.2K branded searches for Newman's Own worldwide which is up 22.7% over the last 11 months. Newman's Own holds 1.1% estimated Share of Search among salsa brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Doritos39.6%
  2. Santa Maria39.6%
  3. Pace17.7%
  4. Old El Paso1.9%
  5. Newman's Own1.1%
  6. Chi-Chi's0.08%
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Which salsa brands compete with Newman's Own?

Newman's Own against salsa brands worldwide, by month

Share of Search by month for Doritos, Santa Maria, Pace, Newman's Own. The figures are in the table below the chart.

View monthly share of search table
MonthDoritosSanta MariaPaceOld El PasoNewman's OwnChi-Chi's
Oct 202540.8%33.4%22.3%2.5%0.9%0.08%
Nov 202542.9%35%19.2%2.1%0.77%0.07%
Dec 202542.9%35%19.2%2.1%0.77%0.07%
Jan 202640.8%33.4%22.3%2.5%0.9%0.08%
Feb 202647.1%31.5%17.2%2.8%1.3%0.07%
Mar 202642.6%34.8%19%2.6%0.94%0.07%
Apr 202642.8%35%19.1%2.1%0.94%0.07%
May 202642.8%35%19.1%2.1%0.94%0.07%
Jun 202644.3%36.2%16.2%2.2%0.97%0.07%
Jul 202642.7%34.9%19.1%2.1%1.2%0.08%
Aug 202639.6%39.6%17.7%1.9%1.1%0.08%
Sep 2026——————

  1. 1.Doritos

    39.6%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Santa Maria

    39.6%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Pace

    17.7%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Old El Paso

    1.9%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Newman's Own

    1.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Chi-Chi's

    0.08%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Newman's Own and its closest rivals

How has branded search demand for Newman's Own changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Newman's Own worldwide rose from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salsa brands worldwide held steady, from 0.9% to 1.1%.

How did search popularity change for salsa brands worldwide in August 2026?

  1. In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%.

  2. In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%.

  3. In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%.

  4. Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

Where does Newman's Own compete?

Newman's Own is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Salsa brands5th of 61.1%Shown above
Salad dressings3rd of 68%Show ranking
Popcorn brands2nd of 627.9%Show ranking

How is Newman's Own measured?

Brandwave collects information about searches that people make online using Newman's Own’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • newmans own

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How the Brand Demand Index is measured

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