Brandwave

How popular isDel Monte?

In October 2026, people searched for Del Monte by name about 189,000 times worldwide, a 12.8% increase from the previous year. These searches made up 1.6% of all global pasta sauce brand searches, placing Del Monte fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about pasta sauce brands, Del Monte did not appear in any of the answers.

Search and AI answers in October 2026

Del Monte is the fifth most searched of 10 competitors and not named in the AI answers we collected.

  1. ClassicoShare of searches 69.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Rao'sShare of searches 21%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BarillaShare of searches 2.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. DolmioShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Del MonteShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pasta sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Del Monte did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rao's1st
  2. Bertolli2nd
  3. Classico3rd
  4. Barilla4th
  5. Newman's Own5th
  6. Dolmio–
  7. Del Monte–
  8. Hunt's–
  9. Leggo's–
  10. Five Brothers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rao's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bertolli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Classico3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barilla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolmio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Del Monte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunt's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leggo's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Five Brothers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta sauce brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Del Monte compared with other pasta sauce brands worldwide?

Del Monte against pasta sauce brands worldwide, by month

Share of searches by month for Classico, Rao's, Barilla, Del Monte. The figures are in the table below the chart.

View monthly share of searches table
MonthClassicoRao'sBarillaDolmioDel MonteHunt'sBertolliLeggo'sNewman's OwnFive Brothers
Nov 202525.1%56%4.8%4.1%3%2.8%2%1.4%0.61%0.12%
Dec 202527.4%50%6%3.7%5.7%2.9%2.2%1.3%0.75%0.14%
Jan 202646.9%38.5%3.6%3.4%2.2%2%1.7%1.2%0.46%0.1%
Feb 202628.1%51.3%5.5%4.6%3%2.9%2.2%1.6%0.58%0.15%
Mar 202632%47.8%5.4%4.3%3.3%2.7%2.1%1.8%0.51%0.16%
Apr 202632.2%48%5.1%4.3%3.7%2.4%1.7%1.8%0.57%0.15%
May 202661.3%27.5%2.6%2.5%2.1%1.4%1.1%1.1%0.33%0.11%
Jun 202624.2%54%5.1%4.8%3.8%2.5%2.2%2.4%0.86%0.15%
Jul 202631.5%46.9%5.3%4.2%3.9%2.6%2.3%2.1%0.97%0.15%
Aug 202627.8%50.9%5.2%4.5%3.9%2.4%2.3%1.9%0.94%0.16%
Sep 202635.8%43.7%4.9%4.8%3.4%2.5%2.1%2%0.64%0.13%
Oct 202669.8%21%2.2%1.9%1.6%1.3%0.96%0.93%0.22%0.07%

  1. 1.Classico

    69.8%

    Moved from 2nd to 1st. 450K estimated branded searches, +397.2% vs prior month. Share +34 points.

  2. 2.Rao's

    21%

    Moved from 1st to 2nd. 136K estimated branded searches, +22.8% vs prior month. Share -22.7 points.

  3. 3.Barilla

    2.2%

    Held 3rd. 14.2K estimated branded searches, +13.7% vs prior month. Share -2.7 points.

  4. 4.Dolmio

    1.9%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -2.9 points.

  5. 5.Del Monte

    1.6%

    Held 5th. 10.4K estimated branded searches, +20.9% vs prior month. Share -1.8 points.

  6. 6.Hunt's

    1.3%

    Held 6th. 8.2K estimated branded searches, +28.8% vs prior month. Share -1.2 points.

  7. 7.Bertolli

    0.96%

    Held 7th. 6.2K estimated branded searches, +19.2% vs prior month. Share -1.1 points.

  8. 8.Leggo's

    0.93%

    Held 8th. 6K estimated branded searches, +19% vs prior month. Share -1.1 points.

  9. 9.Newman's Own

    0.22%

    Held 9th. 1.4K estimated branded searches, -9.9% vs prior month. Share -0.4 points.

  10. 10.Five Brothers

    0.07%

    Held 10th. 460 estimated branded searches, +35.3% vs prior month. Share -0.1 points.

Del Monte, Barilla and 3 other brands sell other things too, so only their searches that name this product count here, like “del monte sauce”.

Compare popularity between Del Monte and its closest rivals

Every comparison with Del Monte

31 comparisons

How has branded search demand for Del Monte changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Del Monte worldwide rose from 168K to 189K.
  • Across the 12 months ending October 2026, Del Monte’s share of searches among pasta sauce brands worldwide decreased from 3% to 1.6%.
  • Across the 12 months ending October 2026, Del Monte’s share of searches among pasta sauce brands worldwide peaked at 5.7% in December 2025 and was lowest at 1.6% in October 2026.

How did search popularity change for pasta sauce brands worldwide in October 2026?

6 changes

  1. In October 2026, Classico overtook Rao's to become the leader among pasta sauce brands worldwide, with 69.8% of the searches.

  2. In October 2026, Rao's lost share of searches among pasta sauce brands worldwide, from 43.7% to 21%.

  3. In October 2026, Dolmio lost share of searches among pasta sauce brands worldwide, from 4.8% to 1.9%.

  4. In October 2026, Barilla lost share of searches among pasta sauce brands worldwide, from 4.9% to 2.2%.

  5. In October 2026, Del Monte lost share of searches among pasta sauce brands worldwide, from 3.4% to 1.6%.

  6. In October 2026, Hunt's lost share of searches among pasta sauce brands worldwide, from 2.5% to 1.3%.

How are Del Monte’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Del Monte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • del monte apple juice
  • del monte canned corn
  • del monte canned fruit
  • del monte canned peaches
  • del monte canned vegetables
  • del monte corn
  • del monte frozen fruit
  • del monte frozen mango
  • del monte fruit cocktail
  • del monte fruit cups
  • del monte green beans
  • del monte juice
  • del monte ketchup
  • del monte orange juice
  • del monte pasta sauce
  • del monte peaches
  • del monte peas
  • del monte pineapple
  • del monte sauce
  • del monte sorbet
  • del monte spaghetti sauce
  • delmonte
  • delmonte canned vegetables
  • delmonte sorbet

Do you work for Del Monte? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Del Monte compete?

Del Monte is ranked by how often people search for it in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pasta sauce brands5th of 101.6%Shown above
Juice brands5th of 103.8%Show ranking
Ketchup brands2nd of 510.1%Show ranking
Canned fruit brands2nd of 341.9%Show ranking
Canned vegetable brands1st of 449.8%Show ranking
Sorbet brands3rd of 51.7%Show ranking
Frozen fruit brands4th of 42.2%Show ranking
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