Brandwave

How popular isDel Monte in search?

In August 2026, there were an estimated 110K branded searches for Del Monte worldwide which is up 21.5% over the last 11 months. Del Monte holds 9.5% estimated Share of Search among ketchup brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's71.2%
  2. Heinz14.3%
  3. Del Monte9.5%
  4. Hunt's2.3%
  5. Primal Kitchen2.3%
  6. Sir Kensington's0.25%
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Which ketchup brands compete with Del Monte?

Del Monte against ketchup brands worldwide, by month

Share of Search by month for French's, Heinz, Del Monte, Hunt's, Primal Kitchen. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzDel MonteHunt'sPrimal KitchenSir Kensington's
Oct 202570.9%17.3%7.8%1.9%1.9%0.21%
Nov 202572.1%14.5%9.6%1.9%1.6%0.21%
Dec 202572.5%11.9%11.9%2%1.6%0.17%
Jan 202671.2%14.3%9.5%1.9%2.9%0.21%
Feb 202675.2%12.3%8.3%2%2%0.17%
Mar 202671.9%14.4%9.6%1.9%1.9%0.21%
Apr 202671.6%14.4%9.6%2.4%1.9%0.21%
May 202664%12.8%19.1%2.1%1.7%0.15%
Jun 202673.2%14.7%8%2%2%0.17%
Jul 202675.2%12.3%8.3%2%2%0.17%
Aug 202671.2%14.3%9.5%2.3%2.3%0.25%
Sep 2026——————

  1. 1.French's

    71.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.9 points.

  2. 2.Heinz

    14.3%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.

  3. 3.Del Monte

    9.5%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.3 points.

  4. 4.Hunt's

    2.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  5. 5.Primal Kitchen

    2.3%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  6. 6.Sir Kensington's

    0.25%

    Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.1 points.

Compare search popularity between Del Monte and its closest rivals

How has branded search demand for Del Monte changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Del Monte worldwide rose from 90.5K to 110K.
  • Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide increased from 7.8% to 9.5%.
  • Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide peaked at 19.1% in May 2026 and was lowest at 7.8% in October 2025.

How did search popularity change for ketchup brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 12.3% to 14.3%.

  2. In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 8.3% to 9.5%.

  3. In August 2026, French's lost estimated Share of Search among ketchup brands worldwide, from 75.2% to 71.2%.

  4. Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.3% in August 2026.

  5. Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  6. Estimated monthly branded searches for Sir Kensington's worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

Where does Del Monte compete?

Del Monte is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Canned fruit brands6th of 60.58%Show ranking
Frozen fruit brands5th of 60.58%Show ranking
Canned vegetable brands4th of 61.1%Show ranking
Ketchup brands3rd of 69.5%Shown above
Sorbet brands2nd of 611.7%Show ranking
Juice brands1st of 645.1%Show ranking

How is Del Monte measured?

Brandwave collects information about searches that people make online using Del Monte’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • del monte

Do you work for Del Monte? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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