Brandwave

How popular isBertolli?

In October 2026, people searched for Bertolli by name about 11,400 times worldwide, a 19% increase from the previous year. These searches made up 0.96% of all global pasta sauce brand searches, placing Bertolli seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about pasta sauce brands, Bertolli appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in October 2026

Bertolli is the seventh most searched of 10 competitors and the second most recommended in the AI answers we collected.

  1. ClassicoShare of searches 69.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Rao'sShare of searches 21%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BarillaShare of searches 2.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. DolmioShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BertolliShare of searches 0.96%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top pasta sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bertolli was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bertolli is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rao's1st
  2. Bertolli2nd
  3. Classico3rd
  4. Barilla4th
  5. Newman's Own5th
  6. Dolmio–
  7. Del Monte–
  8. Hunt's–
  9. Leggo's–
  10. Five Brothers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rao's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bertolli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Classico3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barilla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolmio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Del Monte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunt's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leggo's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Five Brothers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta sauce brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Bertolli compared with other pasta sauce brands worldwide?

Bertolli against pasta sauce brands worldwide, by month

Share of searches by month for Classico, Rao's, Barilla, Bertolli. The figures are in the table below the chart.

View monthly share of searches table
MonthClassicoRao'sBarillaDolmioDel MonteHunt'sBertolliLeggo'sNewman's OwnFive Brothers
Nov 202525.1%56%4.8%4.1%3%2.8%2%1.4%0.61%0.12%
Dec 202527.4%50%6%3.7%5.7%2.9%2.2%1.3%0.75%0.14%
Jan 202646.9%38.5%3.6%3.4%2.2%2%1.7%1.2%0.46%0.1%
Feb 202628.1%51.3%5.5%4.6%3%2.9%2.2%1.6%0.58%0.15%
Mar 202632%47.8%5.4%4.3%3.3%2.7%2.1%1.8%0.51%0.16%
Apr 202632.2%48%5.1%4.3%3.7%2.4%1.7%1.8%0.57%0.15%
May 202661.3%27.5%2.6%2.5%2.1%1.4%1.1%1.1%0.33%0.11%
Jun 202624.2%54%5.1%4.8%3.8%2.5%2.2%2.4%0.86%0.15%
Jul 202631.5%46.9%5.3%4.2%3.9%2.6%2.3%2.1%0.97%0.15%
Aug 202627.8%50.9%5.2%4.5%3.9%2.4%2.3%1.9%0.94%0.16%
Sep 202635.8%43.7%4.9%4.8%3.4%2.5%2.1%2%0.64%0.13%
Oct 202669.8%21%2.2%1.9%1.6%1.3%0.96%0.93%0.22%0.07%

  1. 1.Classico

    69.8%

    Moved from 2nd to 1st. 450K estimated branded searches, +397.2% vs prior month. Share +34 points.

  2. 2.Rao's

    21%

    Moved from 1st to 2nd. 136K estimated branded searches, +22.8% vs prior month. Share -22.7 points.

  3. 3.Barilla

    2.2%

    Held 3rd. 14.2K estimated branded searches, +13.7% vs prior month. Share -2.7 points.

  4. 4.Dolmio

    1.9%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -2.9 points.

  5. 5.Del Monte

    1.6%

    Held 5th. 10.4K estimated branded searches, +20.9% vs prior month. Share -1.8 points.

  6. 6.Hunt's

    1.3%

    Held 6th. 8.2K estimated branded searches, +28.8% vs prior month. Share -1.2 points.

  7. 7.Bertolli

    0.96%

    Held 7th. 6.2K estimated branded searches, +19.2% vs prior month. Share -1.1 points.

  8. 8.Leggo's

    0.93%

    Held 8th. 6K estimated branded searches, +19% vs prior month. Share -1.1 points.

  9. 9.Newman's Own

    0.22%

    Held 9th. 1.4K estimated branded searches, -9.9% vs prior month. Share -0.4 points.

  10. 10.Five Brothers

    0.07%

    Held 10th. 460 estimated branded searches, +35.3% vs prior month. Share -0.1 points.

Barilla, Del Monte and 3 other brands sell other things too, so only their searches that name this product count here, like “barilla sauce”.

Compare popularity between Bertolli and its closest rivals

Every comparison with Bertolli

15 comparisons

How has branded search demand for Bertolli changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bertolli worldwide rose from 9.6K to 11.4K.
  • Across the 12 months ending October 2026, Bertolli’s share of searches among pasta sauce brands worldwide decreased from 2% to 0.96%.
  • Across the 12 months ending October 2026, Bertolli’s share of searches among pasta sauce brands worldwide peaked at 2.3% in July 2026 and was lowest at 0.96% in October 2026.

How did search popularity change for pasta sauce brands worldwide in October 2026?

6 changes

  1. In October 2026, Classico overtook Rao's to become the leader among pasta sauce brands worldwide, with 69.8% of the searches.

  2. In October 2026, Rao's lost share of searches among pasta sauce brands worldwide, from 43.7% to 21%.

  3. In October 2026, Dolmio lost share of searches among pasta sauce brands worldwide, from 4.8% to 1.9%.

  4. In October 2026, Barilla lost share of searches among pasta sauce brands worldwide, from 4.9% to 2.2%.

  5. In October 2026, Del Monte lost share of searches among pasta sauce brands worldwide, from 3.4% to 1.6%.

  6. In October 2026, Hunt's lost share of searches among pasta sauce brands worldwide, from 2.5% to 1.3%.

How are Bertolli’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bertolli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bertolli marinara sauce
  • bertolli oil
  • bertolli pasta sauce
  • bertolli sauce
  • bertolli spaghetti sauce

Do you work for Bertolli? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bertolli compete?

Bertolli is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pasta sauce brands7th of 100.96%Shown above
Cooking oil brands4th of 42.5%Show ranking
Olive oil brands5th of 54.8%Show ranking
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