How popular isBertolli in search?
In September 2026, there were an estimated 3.6K branded searches for Bertolli worldwide which held steady over the last 12 months. Bertolli holds 7.4% estimated Share of Search among cooking oil brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lupi83.5%
Cobram Estate9.1%
Bertolli7.4%
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Which cooking oil brands compete with Bertolli?
Share of Search by month for Lupi, Cobram Estate, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Lupi | Cobram Estate | Bertolli |
|---|---|---|---|
| Oct 2025 | 86.1% | 7.7% | 6.3% |
| Nov 2025 | 85.8% | 7.6% | 6.6% |
| Dec 2025 | 88.4% | 7.9% | 3.7% |
| Jan 2026 | 87.6% | 7.8% | 4.6% |
| Feb 2026 | 83.9% | 9.1% | 7% |
| Mar 2026 | 82% | 10.9% | 7% |
| Apr 2026 | 82.5% | 11% | 6.5% |
| May 2026 | 83% | 11.1% | 5.9% |
| Jun 2026 | 85.3% | 9.3% | 5.5% |
| Jul 2026 | 84.2% | 9.2% | 6.6% |
| Aug 2026 | 83% | 9% | 8% |
| Sep 2026 | 83.5% | 9.1% | 7.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.5% | 40.5K | 0% | +0.5 points | |
| 2, held 2nd | 9.1% | 4.4K | 0% | +0.1 points | |
| 3, held 3rd | 7.4% | 3.6K | -7.7% | -0.6 points |
Compare search popularity between Bertolli and its closest rivals
How has branded search demand for Bertolli changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bertolli worldwide held steady at 3.6K.
- Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among cooking oil brands worldwide increased from 6.3% to 7.4%.
- Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among cooking oil brands worldwide peaked at 8% in August 2026 and was lowest at 3.7% in December 2025.
How did search popularity change for cooking oil brands worldwide in September 2026?
2 changes
In September 2026, Lupi gained estimated Share of Search among cooking oil brands worldwide, from 83% to 83.5%.
In September 2026, Bertolli lost estimated Share of Search among cooking oil brands worldwide, from 8% to 7.4%.
Where does Bertolli compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Spaghetti sauce brands | 5th of 5 | 0.99% | Show ranking |
| Marinara sauce brands | 3rd of 3 | 1.1% | Show ranking |
| Cooking oil brands | 3rd of 3 | 7.4% | Shown above |
| Olive oil brands | 4th of 5 | 11.6% | Show ranking |
How is Bertolli measured?
Brandwave collects information about searches that people make online using Bertolli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- bertolli marinara sauce
- bertolli oil
- bertolli spaghetti sauce
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Is Bertolli your brand?
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