Bertolli vs Newman's Own:Which is searched more?
In September 2026, Newman's Own had more branded searches than Bertolli among spaghetti sauce brands worldwide. Newman's Own was estimated to have 22.2K branded searches compared to Bertolli’s 1.3K, and held a 6.1% Share of Search versus Bertolli’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bertolli or Newman's Own?
Compare the spaghetti sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Newman's Own, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Del Monte | Hunt's | Newman's Own | Bertolli |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 27.2% | 6.7% | 5.4% | 0.3% |
| Nov 2025 | 52.7% | 35.2% | 7.1% | 4.7% | 0.28% |
| Dec 2025 | 43.8% | 43.8% | 7.2% | 4.8% | 0.32% |
| Jan 2026 | 52.1% | 34.7% | 7% | 5.7% | 0.41% |
| Feb 2026 | 54.9% | 30.1% | 7.4% | 7.4% | 0.29% |
| Mar 2026 | 52.2% | 34.8% | 7% | 5.7% | 0.32% |
| Apr 2026 | 51.4% | 34.3% | 8.4% | 5.6% | 0.27% |
| May 2026 | 36.1% | 53.8% | 5.9% | 4% | 0.19% |
| Jun 2026 | 50.6% | 33.9% | 8.3% | 6.8% | 0.33% |
| Jul 2026 | 54.8% | 30.1% | 7.4% | 7.4% | 0.33% |
| Aug 2026 | 50.7% | 33.8% | 8.3% | 6.8% | 0.4% |
| Sep 2026 | 55.6% | 30.4% | 7.5% | 6.1% | 0.36% |
How has the Bertolli and Newman's Own comparison changed over the last 12 months?
3 findings
- Newman's Own was ahead of Bertolli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among spaghetti sauce brands worldwide moved from 0.3% to 0.36%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Newman's Own’s estimated Share of Search among spaghetti sauce brands worldwide moved from 5.4% to 6.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for spaghetti sauce brands worldwide in September 2026?
2 changes
In September 2026, Newman's Own lost estimated Share of Search among spaghetti sauce brands worldwide, from 6.8% to 6.1%.
Estimated monthly branded searches for Bertolli worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Other head-to-heads among spaghetti sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Bertolli’s and Newman's Own’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bertolli
1 branded search term
- bertolli spaghetti sauce
Newman's Own
1 branded search term
- newmans own
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