Brandwave

How popular isNewman's Own in search?

In September 2026, there were an estimated 22.2K branded searches for Newman's Own worldwide which is up 22.7% over the last 12 months. Newman's Own holds 6.1% estimated Share of Search among spaghetti sauce brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Barilla55.6%
  2. Del Monte30.4%
  3. Hunt's7.5%
  4. Newman's Own6.1%
  5. Bertolli0.36%
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Which spaghetti sauce brands compete with Newman's Own?

Newman's Own against spaghetti sauce brands worldwide, by month

Share of Search by month for Barilla, Del Monte, Hunt's, Newman's Own. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaDel MonteHunt'sNewman's OwnBertolli
Oct 202560.4%27.2%6.7%5.4%0.3%
Nov 202552.7%35.2%7.1%4.7%0.28%
Dec 202543.8%43.8%7.2%4.8%0.32%
Jan 202652.1%34.7%7%5.7%0.41%
Feb 202654.9%30.1%7.4%7.4%0.29%
Mar 202652.2%34.8%7%5.7%0.32%
Apr 202651.4%34.3%8.4%5.6%0.27%
May 202636.1%53.8%5.9%4%0.19%
Jun 202650.6%33.9%8.3%6.8%0.33%
Jul 202654.8%30.1%7.4%7.4%0.33%
Aug 202650.7%33.8%8.3%6.8%0.4%
Sep 202655.6%30.4%7.5%6.1%0.36%

  1. 1.Barilla

    55.6%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +4.9 points.

  2. 2.Del Monte

    30.4%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Hunt's

    7.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Newman's Own

    6.1%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Bertolli

    0.36%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Newman's Own and its closest rivals

Every comparison with Newman's Own

How has branded search demand for Newman's Own changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Newman's Own worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Newman's Own’s estimated Share of Search among spaghetti sauce brands worldwide increased from 5.4% to 6.1%.
  • Across the 12 months ending September 2026, Newman's Own’s estimated Share of Search among spaghetti sauce brands worldwide peaked at 7.4% in February 2026 and was lowest at 4% in May 2026.

How did search popularity change for spaghetti sauce brands worldwide in September 2026?

  1. In September 2026, Barilla gained estimated Share of Search among spaghetti sauce brands worldwide, from 50.7% to 55.6%.

  2. In September 2026, Del Monte lost estimated Share of Search among spaghetti sauce brands worldwide, from 33.8% to 30.4%.

  3. In September 2026, Hunt's lost estimated Share of Search among spaghetti sauce brands worldwide, from 8.3% to 7.5%.

  4. In September 2026, Newman's Own lost estimated Share of Search among spaghetti sauce brands worldwide, from 6.8% to 6.1%.

  5. Estimated monthly branded searches for Bertolli worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

Where does Newman's Own compete?

Newman's Own is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Salsa brands5th of 61.2%Show ranking
Salad dressings4th of 64%Show ranking
Spaghetti sauce brands4th of 56.1%Shown above
Popcorn brands2nd of 623.2%Show ranking

How is Newman's Own measured?

Brandwave collects information about searches that people make online using Newman's Own’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • newmans own

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How the Brand Demand Index is measured

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