Brandwave

Newman's Own vs Propercorn:Which is more popular by branded search?

In August 2026, Newman's Own had more branded searches than Propercorn among popcorn brands worldwide. Newman's Own was estimated to have 22.2K branded searches compared to Propercorn’s 720, and held a 27.9% Share of Search versus Propercorn’s 0.91%. These are worldwide searches for English-language branded terms.

Share of Search among popcorn brands worldwide in August 2026Which is more popular in search, Newman's Own or Propercorn?
Newman's Own27.9%22.2K searches
vs
Propercorn0.91%720 searches

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Which is more popular in search, Newman's Own or Propercorn?

Compare the popcorn brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Newman's Own and Propercorn among popcorn brands worldwide, by month

Share of Search by month for Newman's Own, Propercorn. The figures are in the table below the chart.

View monthly share of search table
MonthOrville Redenbacher'sNewman's OwnSkinnyPopPop SecretAct IIPropercorn
Oct 202542.8%23.4%15.7%10.5%7%0.62%
Nov 202539.2%21.4%21.4%9.5%7.8%0.69%
Dec 202543.3%19.3%19.3%10.6%7.1%0.42%
Jan 202638.9%21.3%21.3%9.5%7.8%1.2%
Feb 202635.2%28.8%19.2%8.6%7%1.1%
Mar 202642%22.9%18.8%8.4%6.8%1.1%
Apr 202642%22.9%18.8%8.4%6.8%1.1%
May 202639.7%21.7%21.7%7.9%7.9%1.1%
Jun 202633.3%22.3%27.3%8.1%8.1%0.89%
Jul 202631.2%25.5%25.5%9.3%7.6%0.83%
Aug 202634.1%27.9%18.6%10.2%8.3%0.91%
Sep 2026——————

How has the Newman's Own and Propercorn comparison changed over the last 12 months?

  • Newman's Own was ahead of Propercorn in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among popcorn brands worldwide moved from 23.4% to 27.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Propercorn’s estimated Share of Search among popcorn brands worldwide moved from 0.62% to 0.91%, and its estimated monthly branded searches moved from 480 to 720.

How did search popularity change for popcorn brands worldwide in August 2026?

  1. In August 2026, Newman's Own gained estimated Share of Search among popcorn brands worldwide, from 25.5% to 27.9%.

  2. Estimated monthly branded searches for Propercorn worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Newman's Own’s and Propercorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Newman's Own

1 branded search term

  • newmans own

Propercorn

1 branded search term

  • propercorn popcorn

How the Brand Demand Index is measured

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