Brandwave

How popular isOrville Redenbacher's in search?

In August 2026, there were an estimated 27.1K branded searches for Orville Redenbacher's worldwide which is down 18.1% over the last 11 months. Orville Redenbacher's holds 34.1% estimated Share of Search among popcorn brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Orville Redenbacher's34.1%
  2. Newman's Own27.9%
  3. SkinnyPop18.6%
  4. Pop Secret10.2%
  5. Act II8.3%
  6. Propercorn0.91%
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Which popcorn brands compete with Orville Redenbacher's?

Orville Redenbacher's against popcorn brands worldwide, by month

Share of Search by month for Orville Redenbacher's, Newman's Own, SkinnyPop, Pop Secret, Act II. The figures are in the table below the chart.

View monthly share of search table
MonthOrville Redenbacher'sNewman's OwnSkinnyPopPop SecretAct IIPropercorn
Oct 202542.8%23.4%15.7%10.5%7%0.62%
Nov 202539.2%21.4%21.4%9.5%7.8%0.69%
Dec 202543.3%19.3%19.3%10.6%7.1%0.42%
Jan 202638.9%21.3%21.3%9.5%7.8%1.2%
Feb 202635.2%28.8%19.2%8.6%7%1.1%
Mar 202642%22.9%18.8%8.4%6.8%1.1%
Apr 202642%22.9%18.8%8.4%6.8%1.1%
May 202639.7%21.7%21.7%7.9%7.9%1.1%
Jun 202633.3%22.3%27.3%8.1%8.1%0.89%
Jul 202631.2%25.5%25.5%9.3%7.6%0.83%
Aug 202634.1%27.9%18.6%10.2%8.3%0.91%
Sep 2026——————

  1. 1.Orville Redenbacher's

    34.1%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Newman's Own

    27.9%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.SkinnyPop

    18.6%

    Held 3rd. 14.8K estimated branded searches, -33.3% vs prior month. Share -6.9 points.

  4. 4.Pop Secret

    10.2%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Act II

    8.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Propercorn

    0.91%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Orville Redenbacher's and its closest rivals

How has branded search demand for Orville Redenbacher's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Orville Redenbacher's worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Orville Redenbacher's’ estimated Share of Search among popcorn brands worldwide decreased from 42.8% to 34.1%.
  • Across the 11 months ending August 2026, Orville Redenbacher's’ estimated Share of Search among popcorn brands worldwide peaked at 43.3% in December 2025 and was lowest at 31.2% in July 2026.

How did search popularity change for popcorn brands worldwide in August 2026?

  1. In August 2026, Orville Redenbacher's gained estimated Share of Search among popcorn brands worldwide, from 31.2% to 34.1%.

  2. In August 2026, Newman's Own gained estimated Share of Search among popcorn brands worldwide, from 25.5% to 27.9%.

  3. In August 2026, Pop Secret gained estimated Share of Search among popcorn brands worldwide, from 9.3% to 10.2%.

  4. In August 2026, Act II gained estimated Share of Search among popcorn brands worldwide, from 7.6% to 8.3%.

  5. In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 25.5% to 18.6%.

  6. Estimated monthly branded searches for Propercorn worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

How is Orville Redenbacher's measured?

Brandwave collects information about searches that people make online using Orville Redenbacher's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • orville redenbachers

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How the Brand Demand Index is measured

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