Orville Redenbacher's vs Pop Secret:Which is more popular by branded search?
In August 2026, Orville Redenbacher's had more branded searches than Pop Secret among popcorn brands worldwide. Orville Redenbacher's was estimated to have 27.1K branded searches compared to Pop Secret’s 8.1K, and held a 34.1% Share of Search versus Pop Secret’s 10.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Orville Redenbacher's or Pop Secret?
Compare the popcorn brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orville Redenbacher's, Pop Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Orville Redenbacher's | Newman's Own | SkinnyPop | Pop Secret | Act II | Propercorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 15.7% | 10.5% | 7% | 0.62% |
| Nov 2025 | 39.2% | 21.4% | 21.4% | 9.5% | 7.8% | 0.69% |
| Dec 2025 | 43.3% | 19.3% | 19.3% | 10.6% | 7.1% | 0.42% |
| Jan 2026 | 38.9% | 21.3% | 21.3% | 9.5% | 7.8% | 1.2% |
| Feb 2026 | 35.2% | 28.8% | 19.2% | 8.6% | 7% | 1.1% |
| Mar 2026 | 42% | 22.9% | 18.8% | 8.4% | 6.8% | 1.1% |
| Apr 2026 | 42% | 22.9% | 18.8% | 8.4% | 6.8% | 1.1% |
| May 2026 | 39.7% | 21.7% | 21.7% | 7.9% | 7.9% | 1.1% |
| Jun 2026 | 33.3% | 22.3% | 27.3% | 8.1% | 8.1% | 0.89% |
| Jul 2026 | 31.2% | 25.5% | 25.5% | 9.3% | 7.6% | 0.83% |
| Aug 2026 | 34.1% | 27.9% | 18.6% | 10.2% | 8.3% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Orville Redenbacher's and Pop Secret comparison changed over the last 12 months?
3 findings
- Orville Redenbacher's was ahead of Pop Secret in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Orville Redenbacher's’ estimated Share of Search among popcorn brands worldwide moved from 42.8% to 34.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Pop Secret’s estimated Share of Search among popcorn brands worldwide moved from 10.5% to 10.2%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for popcorn brands worldwide in August 2026?
2 changes
In August 2026, Orville Redenbacher's gained estimated Share of Search among popcorn brands worldwide, from 31.2% to 34.1%.
In August 2026, Pop Secret gained estimated Share of Search among popcorn brands worldwide, from 9.3% to 10.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Orville Redenbacher's’ and Pop Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Orville Redenbacher's
1 branded search term
- orville redenbachers
Pop Secret
1 branded search term
- pop secret popcorn
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