How popular isPop Secret in search?
In August 2026, there were an estimated 8.1K branded searches for Pop Secret worldwide which held steady over the last 11 months. Pop Secret holds 10.2% estimated Share of Search among popcorn brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Orville Redenbacher's34.1%
- Newman's Own27.9%
- SkinnyPop18.6%
- Pop Secret10.2%
- Act II8.3%
- Propercorn0.91%
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Which popcorn brands compete with Pop Secret?
Share of Search by month for Orville Redenbacher's, Newman's Own, SkinnyPop, Pop Secret, Act II. The figures are in the table below the chart.
View monthly share of search table
| Month | Orville Redenbacher's | Newman's Own | SkinnyPop | Pop Secret | Act II | Propercorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 15.7% | 10.5% | 7% | 0.62% |
| Nov 2025 | 39.2% | 21.4% | 21.4% | 9.5% | 7.8% | 0.69% |
| Dec 2025 | 43.3% | 19.3% | 19.3% | 10.6% | 7.1% | 0.42% |
| Jan 2026 | 38.9% | 21.3% | 21.3% | 9.5% | 7.8% | 1.2% |
| Feb 2026 | 35.2% | 28.8% | 19.2% | 8.6% | 7% | 1.1% |
| Mar 2026 | 42% | 22.9% | 18.8% | 8.4% | 6.8% | 1.1% |
| Apr 2026 | 42% | 22.9% | 18.8% | 8.4% | 6.8% | 1.1% |
| May 2026 | 39.7% | 21.7% | 21.7% | 7.9% | 7.9% | 1.1% |
| Jun 2026 | 33.3% | 22.3% | 27.3% | 8.1% | 8.1% | 0.89% |
| Jul 2026 | 31.2% | 25.5% | 25.5% | 9.3% | 7.6% | 0.83% |
| Aug 2026 | 34.1% | 27.9% | 18.6% | 10.2% | 8.3% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 27.1K | 0% | +2.9 points | |
| 2, held 2nd | 27.9% | 22.2K | 0% | +2.4 points | |
| 3, held 3rd | 18.6% | 14.8K | -33.3% | -6.9 points | |
| 4, held 4th | 10.2% | 8.1K | 0% | +0.9 points | |
| 5, held 5th | 8.3% | 6.6K | 0% | +0.7 points | |
| 6, held 6th | 0.91% | 720 | 0% | +0.1 points |
34.1%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2.9 points.
27.9%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.
18.6%
Held 3rd. 14.8K estimated branded searches, -33.3% vs prior month. Share -6.9 points.
10.2%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.Act II
8.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
0.91%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Pop Secret and its closest rivals
How has branded search demand for Pop Secret changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pop Secret worldwide held steady at 8.1K.
- Across the 11 months ending August 2026, Pop Secret’s estimated Share of Search among popcorn brands worldwide peaked at 10.6% in December 2025 and was lowest at 7.9% in May 2026.
How did search popularity change for popcorn brands worldwide in August 2026?
6 changes
In August 2026, Orville Redenbacher's gained estimated Share of Search among popcorn brands worldwide, from 31.2% to 34.1%.
In August 2026, Newman's Own gained estimated Share of Search among popcorn brands worldwide, from 25.5% to 27.9%.
In August 2026, Pop Secret gained estimated Share of Search among popcorn brands worldwide, from 9.3% to 10.2%.
In August 2026, Act II gained estimated Share of Search among popcorn brands worldwide, from 7.6% to 8.3%.
In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 25.5% to 18.6%.
Estimated monthly branded searches for Propercorn worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.
How is Pop Secret measured?
Brandwave collects information about searches that people make online using Pop Secret’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pop secret popcorn
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Is Pop Secret your brand?
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