Pop Secret vs SkinnyPop:Which is more popular by branded search?
In August 2026, SkinnyPop had more branded searches than Pop Secret among popcorn brands worldwide. SkinnyPop was estimated to have 14.8K branded searches compared to Pop Secret’s 8.1K, and held an 18.6% Share of Search versus Pop Secret’s 10.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pop Secret or SkinnyPop?
Compare the popcorn brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SkinnyPop, Pop Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Orville Redenbacher's | Newman's Own | SkinnyPop | Pop Secret | Act II | Propercorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 15.7% | 10.5% | 7% | 0.62% |
| Nov 2025 | 39.2% | 21.4% | 21.4% | 9.5% | 7.8% | 0.69% |
| Dec 2025 | 43.3% | 19.3% | 19.3% | 10.6% | 7.1% | 0.42% |
| Jan 2026 | 38.9% | 21.3% | 21.3% | 9.5% | 7.8% | 1.2% |
| Feb 2026 | 35.2% | 28.8% | 19.2% | 8.6% | 7% | 1.1% |
| Mar 2026 | 42% | 22.9% | 18.8% | 8.4% | 6.8% | 1.1% |
| Apr 2026 | 42% | 22.9% | 18.8% | 8.4% | 6.8% | 1.1% |
| May 2026 | 39.7% | 21.7% | 21.7% | 7.9% | 7.9% | 1.1% |
| Jun 2026 | 33.3% | 22.3% | 27.3% | 8.1% | 8.1% | 0.89% |
| Jul 2026 | 31.2% | 25.5% | 25.5% | 9.3% | 7.6% | 0.83% |
| Aug 2026 | 34.1% | 27.9% | 18.6% | 10.2% | 8.3% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pop Secret and SkinnyPop comparison changed over the last 12 months?
3 findings
- SkinnyPop was ahead of Pop Secret in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pop Secret’s estimated Share of Search among popcorn brands worldwide moved from 10.5% to 10.2%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, SkinnyPop’s estimated Share of Search among popcorn brands worldwide moved from 15.7% to 18.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for popcorn brands worldwide in August 2026?
2 changes
In August 2026, Pop Secret gained estimated Share of Search among popcorn brands worldwide, from 9.3% to 10.2%.
In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 25.5% to 18.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Pop Secret’s and SkinnyPop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pop Secret
1 branded search term
- pop secret popcorn
SkinnyPop
1 branded search term
- skinnypop popcorn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.