Brandwave

Popcorn brands:Which brands are most popular in search?

In August 2026, Orville Redenbacher's was the most searched among popcorn brands worldwide, with an estimated 27.1K branded searches and 34.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Orville Redenbacher's34.1%
  2. Newman's Own27.9%
  3. SkinnyPop18.6%
  4. Pop Secret10.2%
  5. Act II8.3%
  6. Propercorn0.91%

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Share of SearchLeaderboard

Compare the popcorn brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among popcorn brands worldwide, by month

Share of Search by month for Orville Redenbacher's, Newman's Own, SkinnyPop, Pop Secret, Act II. The figures are in the table below the chart.

View monthly share of search table
MonthOrville Redenbacher'sNewman's OwnSkinnyPopPop SecretAct IIPropercorn
Oct 202542.8%23.4%15.7%10.5%7%0.62%
Nov 202539.2%21.4%21.4%9.5%7.8%0.69%
Dec 202543.3%19.3%19.3%10.6%7.1%0.42%
Jan 202638.9%21.3%21.3%9.5%7.8%1.2%
Feb 202635.2%28.8%19.2%8.6%7%1.1%
Mar 202642%22.9%18.8%8.4%6.8%1.1%
Apr 202642%22.9%18.8%8.4%6.8%1.1%
May 202639.7%21.7%21.7%7.9%7.9%1.1%
Jun 202633.3%22.3%27.3%8.1%8.1%0.89%
Jul 202631.2%25.5%25.5%9.3%7.6%0.83%
Aug 202634.1%27.9%18.6%10.2%8.3%0.91%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Orville Redenbacher's

    34.1%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Newman's Own

    27.9%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.SkinnyPop

    18.6%

    Held 3rd. 14.8K estimated branded searches, -33.3% vs prior month. Share -6.9 points.

  4. 4.Pop Secret

    10.2%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Act II

    8.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Propercorn

    0.91%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among popcorn brands worldwide?

In August 2026, Orville Redenbacher's was the most searched among popcorn brands worldwide, with an estimated 27.1K branded searches and 34.1% estimated Share of Search within this set. Newman's Own is in 2nd place, 6.2 percentage points behind at 27.9% Share of Search.

Global popcorn brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Orville Redenbacher's42.8% → 34.1%43.3%Dec 202531.2%Jul 20261st
Newman's Own23.4% → 27.9%28.8%Feb 202619.3%Dec 20252nd
SkinnyPop15.7% → 18.6%27.3%Jun 202615.7%Oct 20253rd
Pop Secret10.5% → 10.2%10.6%Dec 20257.9%May 20264th
Act II7% → 8.3%8.3%Aug 20266.8%Mar 20265th
Propercorn0.62% → 0.91%1.2%Jan 20260.42%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Orville Redenbacher's’ estimated Share of Search among popcorn brands worldwide decreased from 42.8% to 34.1%.
  • Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among popcorn brands worldwide increased from 23.4% to 27.9%.
  • Across the 11 months ending August 2026, SkinnyPop’s estimated Share of Search among popcorn brands worldwide increased from 15.7% to 18.6%.
  • Across the 11 months ending August 2026, Act II’s estimated Share of Search among popcorn brands worldwide increased from 7% to 8.3%.
  • Across the 11 months ending August 2026, Orville Redenbacher's’ estimated Share of Search among popcorn brands worldwide peaked at 43.3% in December 2025 and was lowest at 31.2% in July 2026.
  • Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among popcorn brands worldwide peaked at 28.8% in February 2026 and was lowest at 19.3% in December 2025.
  • Across the 11 months ending August 2026, SkinnyPop’s estimated Share of Search among popcorn brands worldwide peaked at 27.3% in June 2026 and was lowest at 15.7% in October 2025.
  • Across the 11 months ending August 2026, Pop Secret’s estimated Share of Search among popcorn brands worldwide peaked at 10.6% in December 2025 and was lowest at 7.9% in May 2026.
  • Across the 11 months ending August 2026, Act II’s estimated Share of Search among popcorn brands worldwide peaked at 8.3% in August 2026 and was lowest at 6.8% in March 2026.
  • Across the 11 months ending August 2026, Pop Secret and Propercorn held steady: their estimated Share of Search among popcorn brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for popcorn brands worldwide in August 2026?

  1. In August 2026, Orville Redenbacher's gained estimated Share of Search among popcorn brands worldwide, from 31.2% to 34.1%.

  2. In August 2026, Newman's Own gained estimated Share of Search among popcorn brands worldwide, from 25.5% to 27.9%.

  3. In August 2026, Pop Secret gained estimated Share of Search among popcorn brands worldwide, from 9.3% to 10.2%.

  4. In August 2026, Act II gained estimated Share of Search among popcorn brands worldwide, from 7.6% to 8.3%.

  5. In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 25.5% to 18.6%.

  6. Estimated monthly branded searches for Propercorn worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

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