Brandwave

Jolly Time vs Pop Secret:Which is more popular?

In October 2026, Pop Secret had more branded searches than Jolly Time among popcorn brands worldwide. Pop Secret had about 16,500 branded searches, while Jolly Time had 9,900. Pop Secret made up 14.4% of all popcorn brand searches we track, and Jolly Time accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about popcorn brands, Jolly Time and Pop Secret each appeared in four of the five answers. Jolly Time was mentioned before Pop Secret in three out of five answers.

Among popcorn brands worldwide in October 2026

Who do people search for more?

Pop Secret, about 67% more searches than Jolly Time

Pop Secret 16.5K searchesJolly Time 9.9K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Jolly Time in 4 of 5Pop Secret in 4 of 5

Who does AI recommend more?

Jolly Time, named ahead of Pop Secret in 3 of 5 answers

Jolly Time first in 3Pop Secret first in 2

Follow Jolly Time vs Pop Secret and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top popcorn brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jolly Time and Pop Secret were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jolly Time was listed before Pop Secret in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Orville Redenbacher's1st
  2. Jolly Time2nd
  3. Act II3rd
  4. Pop Secret4th
  5. SkinnyPop5th
  6. Angie's BOOMCHICKAPOP6th
  7. Newman's Own–
  8. Propercorn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Orville Redenbacher's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Act II4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pop Secret4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Time4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinnyPop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Angie's BOOMCHICKAPOP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Propercorn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about popcorn brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jolly Time or Pop Secret more popular in search?

This chart shows how often people search Google for Jolly Time and Pop Secret by name. Each line represents a brand's share of searches for all eight popcorn brands we track, month by month, from English-language searches worldwide.

Jolly Time and Pop Secret among popcorn brands worldwide, by month

Share of searches by month for Pop Secret, Jolly Time. The figures are in the table below the chart.

View monthly share of searches table
MonthOrville Redenbacher'sAct IINewman's OwnPop SecretSkinnyPopJolly TimePropercornAngie's BOOMCHICKAPOP
Nov 202529.2%16.5%15.9%12.9%15.9%8.7%0.52%0.23%
Dec 202532.5%15%14.5%13.2%14.5%9.7%0.31%0.21%
Jan 202629.4%16.6%16.1%12%16.1%8.8%0.89%0.15%
Feb 202627.4%15.4%22.4%12.1%14.9%6.7%0.89%0.21%
Mar 202631.5%16.7%17.2%11.4%14.1%7.7%0.84%0.56%
Apr 202631.6%16.7%17.3%11.5%14.1%7.7%0.84%0.25%
May 202629.6%19.1%16.2%10.7%16.2%7.2%0.79%0.29%
Jun 202624.7%19.5%16.5%10.9%20.2%7.4%0.65%0.29%
Jul 202623.6%16.3%19.4%11.8%19.4%8.6%0.63%0.28%
Aug 202625.3%17.4%20.7%12.6%13.8%9.2%0.67%0.3%
Sep 202622.9%17.1%18.8%11.4%10.2%18.8%0.61%0.22%
Oct 202628.8%18.6%15.8%14.4%12.9%8.6%0.77%0.18%

How has branded search for Jolly Time and Pop Secret changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Jolly Time took it in September 2026, Pop Secret took it in October 2026.
  • Across the 12 months ending October 2026, Jolly Time’s share of searches among popcorn brands worldwide moved from 8.7% to 8.6%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending October 2026, Pop Secret’s share of searches among popcorn brands worldwide moved from 12.9% to 14.4%, and its estimated monthly branded searches moved from 12K to 16.5K.

How did search popularity change for popcorn brands worldwide in October 2026?

4 changes

  1. In October 2026, Act II overtook Jolly Time and Newman's Own to rank 2nd among popcorn brands worldwide, with 18.6% of the searches.

  2. In October 2026, Pop Secret overtook Jolly Time to rank 4th among popcorn brands worldwide, with 14.4% of the searches.

  3. In October 2026, SkinnyPop overtook Jolly Time to rank 5th among popcorn brands worldwide, with 12.9% of the searches.

  4. In October 2026, Jolly Time lost share of searches among popcorn brands worldwide, from 18.8% to 8.6%.

How are Jolly Time’s and Pop Secret’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jolly Time’s and Pop Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jolly Time

1 branded search term

  • jolly time

Pop Secret

2 branded search terms

  • pop secret
  • pop secret popcorn

How the Brand Demand Index is measured

Other head-to-heads among popcorn brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free