Brandwave

How popular isOrville Redenbacher's in search?

In August 2026, there were an estimated 27.1K branded searches for Orville Redenbacher's worldwide which is down 18.1% over the last 11 months. Orville Redenbacher's holds 27.9% estimated Share of Search among popcorn brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Orville Redenbacher's27.9%
  2. Newman's Own22.9%
  3. Act II19.3%
  4. SkinnyPop15.3%
  5. Pop Secret13.9%
  6. Propercorn0.74%
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Which popcorn brands compete with Orville Redenbacher's?

Orville Redenbacher's against popcorn brands worldwide, by month

Share of Search by month for Orville Redenbacher's, Newman's Own, Act II, SkinnyPop, Pop Secret. The figures are in the table below the chart.

View monthly share of search table
MonthOrville Redenbacher'sNewman's OwnAct IISkinnyPopPop SecretPropercorn
Oct 202535.8%19.5%16.5%13.1%14.6%0.52%
Nov 202532.1%17.5%18.1%17.5%14.2%0.57%
Dec 202536.1%16.1%16.7%16.1%14.7%0.35%
Jan 202632.3%17.7%18.2%17.7%13.2%0.98%
Feb 202629.4%24.1%16.6%16%13%0.95%
Mar 202634.4%18.8%18.2%15.4%12.4%0.91%
Apr 202634.4%18.8%18.2%15.4%12.4%0.91%
May 202632%17.5%20.7%17.5%11.6%0.85%
Jun 202626.7%17.8%21.1%21.9%11.8%0.71%
Jul 202626%21.3%17.9%21.3%12.9%0.69%
Aug 202627.9%22.9%19.3%15.3%13.9%0.74%
Sep 2026——————

  1. 1.Orville Redenbacher's

    27.9%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Newman's Own

    22.9%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Act II

    19.3%

    Moved from 4th to 3rd. 18.7K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.SkinnyPop

    15.3%

    Moved from 3rd to 4th. 14.8K estimated branded searches, -33.3% vs prior month. Share -6 points.

  5. 5.Pop Secret

    13.9%

    Held 5th. 13.5K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Propercorn

    0.74%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Orville Redenbacher's and its closest rivals

Every comparison with Orville Redenbacher's

How has branded search demand for Orville Redenbacher's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Orville Redenbacher's worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Orville Redenbacher's’ estimated Share of Search among popcorn brands worldwide decreased from 35.8% to 27.9%.
  • Across the 11 months ending August 2026, Orville Redenbacher's’ estimated Share of Search among popcorn brands worldwide peaked at 36.1% in December 2025 and was lowest at 26% in July 2026.

How did search popularity change for popcorn brands worldwide in August 2026?

  1. In August 2026, Act II overtook SkinnyPop to rank 3rd among popcorn brands worldwide, at 19.3%.

  2. In August 2026, Orville Redenbacher's gained estimated Share of Search among popcorn brands worldwide, from 26% to 27.9%.

  3. In August 2026, Newman's Own gained estimated Share of Search among popcorn brands worldwide, from 21.3% to 22.9%.

  4. In August 2026, Pop Secret gained estimated Share of Search among popcorn brands worldwide, from 12.9% to 13.9%.

  5. In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 21.3% to 15.3%.

  6. Estimated monthly branded searches for Propercorn worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

How is Orville Redenbacher's measured?

Brandwave collects information about searches that people make online using Orville Redenbacher's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • orville redenbacher s
  • orville redenbachers

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How the Brand Demand Index is measured

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