Newman's Own vs Wish-Bone:Which is more popular by branded search?
In August 2026, Newman's Own and Wish-Bone were level on Share of Search among salad dressings worldwide, with an estimated 22.2K branded searches each, at 8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Newman's Own or Wish-Bone?
Compare the salad dressings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Newman's Own, Wish-Bone. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Briannas | Newman's Own | Wish-Bone | Ken's | Marie's |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 22.1% | 6.6% | 8.1% | 2.4% | 0.58% |
| Nov 2025 | 67.2% | 16.5% | 4.9% | 9.1% | 1.8% | 0.43% |
| Dec 2025 | 64.8% | 19.5% | 4.8% | 8.7% | 1.7% | 0.42% |
| Jan 2026 | 59.2% | 21.7% | 6.5% | 9.7% | 2.4% | 0.47% |
| Feb 2026 | 61.8% | 18.5% | 8.3% | 8.3% | 2.5% | 0.6% |
| Mar 2026 | 60.3% | 22.1% | 6.6% | 8.1% | 2.4% | 0.47% |
| Apr 2026 | 55.4% | 24.8% | 7.4% | 9.1% | 2.7% | 0.53% |
| May 2026 | 55.4% | 24.8% | 7.4% | 9.1% | 2.7% | 0.53% |
| Jun 2026 | 55.4% | 24.8% | 7.4% | 9.1% | 2.7% | 0.53% |
| Jul 2026 | 53.4% | 23.9% | 8.8% | 10.7% | 2.6% | 0.51% |
| Aug 2026 | 59.7% | 21.9% | 8% | 8% | 2% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Newman's Own and Wish-Bone comparison changed over the last 12 months?
3 findings
- Newman's Own was ahead of Wish-Bone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide moved from 6.6% to 8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Wish-Bone’s estimated Share of Search among salad dressings worldwide moved from 8.1% to 8%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for salad dressings worldwide in August 2026?
2 changes
In August 2026, Wish-Bone lost estimated Share of Search among salad dressings worldwide, from 10.7% to 8%.
In August 2026, Newman's Own lost estimated Share of Search among salad dressings worldwide, from 8.8% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Newman's Own’s and Wish-Bone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Newman's Own
1 branded search term
- newmans own
Wish-Bone
1 branded search term
- wish-bone
Put your own brand in this comparison
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