Brandwave

How popular isKraft in search?

In August 2026, there were an estimated 165K branded searches for Kraft worldwide which held steady over the last 11 months. Kraft holds 59.7% estimated Share of Search among salad dressings worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kraft59.7%
  2. Briannas21.9%
  3. Newman's Own8%
  4. Wish-Bone8%
  5. Ken's2%
  6. Marie's0.36%
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Which salad dressings compete with Kraft?

Kraft against salad dressings worldwide, by month

Share of Search by month for Kraft, Briannas, Newman's Own, Wish-Bone. The figures are in the table below the chart.

View monthly share of search table
MonthKraftBriannasNewman's OwnWish-BoneKen'sMarie's
Oct 202560.2%22.1%6.6%8.1%2.4%0.58%
Nov 202567.2%16.5%4.9%9.1%1.8%0.43%
Dec 202564.8%19.5%4.8%8.7%1.7%0.42%
Jan 202659.2%21.7%6.5%9.7%2.4%0.47%
Feb 202661.8%18.5%8.3%8.3%2.5%0.6%
Mar 202660.3%22.1%6.6%8.1%2.4%0.47%
Apr 202655.4%24.8%7.4%9.1%2.7%0.53%
May 202655.4%24.8%7.4%9.1%2.7%0.53%
Jun 202655.4%24.8%7.4%9.1%2.7%0.53%
Jul 202653.4%23.9%8.8%10.7%2.6%0.51%
Aug 202659.7%21.9%8%8%2%0.36%
Sep 2026——————

  1. 1.Kraft

    59.7%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +6.3 points.

  2. 2.Briannas

    21.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Newman's Own

    8%

    Moved from 4th to 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Wish-Bone

    8%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.7 points.

  5. 5.Ken's

    2%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Marie's

    0.36%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

Compare search popularity between Kraft and its closest rivals

How has branded search demand for Kraft changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kraft worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide decreased from 60.2% to 59.7%.
  • Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide peaked at 67.2% in November 2025 and was lowest at 53.4% in July 2026.

How did search popularity change for salad dressings worldwide in August 2026?

  1. In August 2026, Kraft gained estimated Share of Search among salad dressings worldwide, from 53.4% to 59.7%.

  2. In August 2026, Wish-Bone lost estimated Share of Search among salad dressings worldwide, from 10.7% to 8%.

  3. In August 2026, Briannas lost estimated Share of Search among salad dressings worldwide, from 23.9% to 21.9%.

  4. In August 2026, Newman's Own lost estimated Share of Search among salad dressings worldwide, from 8.8% to 8%.

  5. In August 2026, Ken's lost estimated Share of Search among salad dressings worldwide, from 2.6% to 2%.

  6. Estimated monthly branded searches for Marie's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

Where does Kraft compete?

Kraft is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Peanut butter brands1st of 557.3%Show ranking
Salad dressings1st of 659.7%Shown above

How is Kraft measured?

Brandwave collects information about searches that people make online using Kraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kraft

Do you work for Kraft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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