Kraft vs Oatly:Which is searched more?
In September 2026, Kraft had more branded searches than Oatly among cream cheese brands worldwide. Kraft was estimated to have 201K branded searches compared to Oatly’s 165K, and held a 40.6% Share of Search versus Oatly’s 33.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kraft or Oatly?
Compare the cream cheese brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kraft, Oatly. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Oatly | Tillamook | Bega | Nush | Anchor |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 42.8% | 5.8% | 3.8% | 3.1% | 1.7% |
| Nov 2025 | 47.1% | 38.7% | 6.4% | 3.5% | 2.8% | 1.5% |
| Dec 2025 | 49.9% | 33.5% | 8.2% | 3.7% | 3% | 1.6% |
| Jan 2026 | 41.2% | 41.2% | 8.3% | 3.7% | 3.7% | 2% |
| Feb 2026 | 41.7% | 41.7% | 8.4% | 3.7% | 2.5% | 2% |
| Mar 2026 | 38% | 46.3% | 7.6% | 3.4% | 2.8% | 1.9% |
| Apr 2026 | 36.4% | 44.5% | 8.9% | 4% | 4% | 2.2% |
| May 2026 | 36.4% | 44.5% | 8.9% | 4% | 4% | 2.2% |
| Jun 2026 | 36.8% | 45% | 9% | 4% | 3.3% | 1.8% |
| Jul 2026 | 35.6% | 43.6% | 10.7% | 4.8% | 3.2% | 2.1% |
| Aug 2026 | 40.4% | 40.4% | 9.9% | 4.4% | 3% | 2% |
| Sep 2026 | 40.6% | 33.3% | 18.3% | 3.7% | 2.4% | 1.6% |
How has the Kraft and Oatly comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Oatly took it in March 2026, Kraft took it in September 2026.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among cream cheese brands worldwide moved from 42.8% to 40.6%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Oatly’s estimated Share of Search among cream cheese brands worldwide moved from 42.8% to 33.3%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for cream cheese brands worldwide in September 2026?
2 changes
In September 2026, Oatly lost estimated Share of Search among cream cheese brands worldwide, from 40.4% to 33.3%.
Estimated monthly branded searches for Kraft worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Other head-to-heads among cream cheese brands
How each brand is measured
Brandwave collects information about searches that people make online using Kraft’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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