Brandwave

How popular isKraft in search?

In September 2026, there were an estimated 201K branded searches for Kraft worldwide which is up 21.8% over the last 12 months. Kraft holds 40.9% estimated Share of Search among cream cheese brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kraft40.9%
  2. Oatly33.6%
  3. Tillamook18.4%
  4. Bega3.7%
  5. Nush2.5%
  6. Anchor0.9%
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Which cream cheese brands compete with Kraft?

Kraft against cream cheese brands worldwide, by month

Share of Search by month for Kraft, Oatly, Tillamook, Bega, Nush. The figures are in the table below the chart.

View monthly share of search table
MonthKraftOatlyTillamookBegaNushAnchor
Oct 202542.9%42.9%5.8%3.8%3.1%1.4%
Nov 202547.2%38.8%6.4%3.5%2.8%1.3%
Dec 202550.1%33.6%8.2%3.7%3%1.3%
Jan 202641.4%41.4%8.3%3.7%3.7%1.4%
Feb 202642.1%42.1%8.4%3.8%2.5%1.1%
Mar 202638.2%46.6%7.7%3.4%2.8%1.3%
Apr 202636.8%44.9%9%4%4%1.2%
May 202636.7%44.8%9%4%4%1.5%
Jun 202637%45.3%9.1%4.1%3.3%1.2%
Jul 202636%44%10.8%4.8%3.2%1.2%
Aug 202640.7%40.7%10%4.5%3%1.1%
Sep 202640.9%33.6%18.4%3.7%2.5%0.9%

  1. 1.Kraft

    40.9%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  2. 2.Oatly

    33.6%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -7.1 points.

  3. 3.Tillamook

    18.4%

    Held 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +8.4 points.

  4. 4.Bega

    3.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Nush

    2.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Anchor

    0.9%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Kraft and its closest rivals

Every comparison with Kraft

How has branded search demand for Kraft changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kraft worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Kraft’s estimated Share of Search among cream cheese brands worldwide decreased from 42.9% to 40.9%.
  • Across the 12 months ending September 2026, Kraft’s estimated Share of Search among cream cheese brands worldwide peaked at 50.1% in December 2025 and was lowest at 36% in July 2026.

How did search popularity change for cream cheese brands worldwide in September 2026?

  1. In September 2026, Tillamook gained estimated Share of Search among cream cheese brands worldwide, from 10% to 18.4%.

  2. In September 2026, Oatly lost estimated Share of Search among cream cheese brands worldwide, from 40.7% to 33.6%.

  3. In September 2026, Bega lost estimated Share of Search among cream cheese brands worldwide, from 4.5% to 3.7%.

  4. In September 2026, Nush lost estimated Share of Search among cream cheese brands worldwide, from 3% to 2.5%.

  5. Estimated monthly branded searches for Kraft worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  6. Estimated monthly branded searches for Anchor worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

Where does Kraft compete?

Kraft is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Salad dressings2nd of 635.9%Show ranking
Cream cheese brands1st of 640.9%Shown above
BBQ sauce brands1st of 447.3%Show ranking
Light mayo brands1st of 353.9%Show ranking
Peanut butter brands1st of 557.9%Show ranking

How is Kraft measured?

Brandwave collects information about searches that people make online using Kraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kraft

Do you work for Kraft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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