How popular isTillamook in search?
In September 2026, there were an estimated 90.5K branded searches for Tillamook worldwide which is up 307.7% over the last 12 months. Tillamook holds 18.3% estimated Share of Search among cream cheese brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cream cheese brands compete with Tillamook?
Share of Search by month for Kraft, Oatly, Tillamook, Bega, Nush. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Oatly | Tillamook | Bega | Nush | Anchor |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 42.8% | 5.8% | 3.8% | 3.1% | 1.7% |
| Nov 2025 | 47.1% | 38.7% | 6.4% | 3.5% | 2.8% | 1.5% |
| Dec 2025 | 49.9% | 33.5% | 8.2% | 3.7% | 3% | 1.6% |
| Jan 2026 | 41.2% | 41.2% | 8.3% | 3.7% | 3.7% | 2% |
| Feb 2026 | 41.7% | 41.7% | 8.4% | 3.7% | 2.5% | 2% |
| Mar 2026 | 38% | 46.3% | 7.6% | 3.4% | 2.8% | 1.9% |
| Apr 2026 | 36.4% | 44.5% | 8.9% | 4% | 4% | 2.2% |
| May 2026 | 36.4% | 44.5% | 8.9% | 4% | 4% | 2.2% |
| Jun 2026 | 36.8% | 45% | 9% | 4% | 3.3% | 1.8% |
| Jul 2026 | 35.6% | 43.6% | 10.7% | 4.8% | 3.2% | 2.1% |
| Aug 2026 | 40.4% | 40.4% | 9.9% | 4.4% | 3% | 2% |
| Sep 2026 | 40.6% | 33.3% | 18.3% | 3.7% | 2.4% | 1.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.6% | 201K | +21.8% | +0.3 points | |
| 2, held 2nd | 33.3% | 165K | 0% | -7 points | |
| 3, held 3rd | 18.3% | 90.5K | +123.5% | +8.4 points | |
| 4, held 4th | 3.7% | 18.1K | 0% | -0.8 points | |
| 5, held 5th | 2.4% | 12.1K | 0% | -0.5 points | |
| 6, held 6th | 1.6% | 8.1K | 0% | -0.3 points |
1.
Kraft
40.6%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.3 points.
2.
Oatly33.3%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -7 points.
18.3%
Held 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +8.4 points.
4.Bega
3.7%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Nush2.4%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Anchor1.6%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Tillamook and its closest rivals
Every comparison with Tillamook
7 comparisons
How has branded search demand for Tillamook changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tillamook worldwide rose from 22.2K to 90.5K.
- Across the 12 months ending September 2026, Tillamook’s estimated Share of Search among cream cheese brands worldwide increased from 5.8% to 18.3%.
How did search popularity change for cream cheese brands worldwide in September 2026?
6 changes
In September 2026, Tillamook gained estimated Share of Search among cream cheese brands worldwide, from 9.9% to 18.3%.
In September 2026, Oatly lost estimated Share of Search among cream cheese brands worldwide, from 40.4% to 33.3%.
In September 2026, Bega lost estimated Share of Search among cream cheese brands worldwide, from 4.4% to 3.7%.
In September 2026, Nush lost estimated Share of Search among cream cheese brands worldwide, from 3% to 2.4%.
Estimated monthly branded searches for Anchor worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Kraft worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Where does Tillamook compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cream cheese brands | 3rd of 6 | 18.3% | Shown above |
| Cheese brands | 2nd of 6 | 37.1% | Show ranking |
How is Tillamook measured?
Brandwave collects information about searches that people make online using Tillamook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tillamook cheese
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Is Tillamook your brand?
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