How popular isAnchor in search?
In September 2026, there were an estimated 43.9K branded searches for Anchor worldwide which is down 11.4% over the last 12 months. Anchor holds 0.9% estimated Share of Search among cream cheese brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Anchor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cream cheese brands compete with Anchor?
Share of Search by month for Kraft, Oatly, Tillamook, Bega, Nush, Anchor. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Oatly | Tillamook | Bega | Nush | Anchor |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 42.9% | 5.8% | 3.8% | 3.1% | 1.4% |
| Nov 2025 | 47.2% | 38.8% | 6.4% | 3.5% | 2.8% | 1.3% |
| Dec 2025 | 50.1% | 33.6% | 8.2% | 3.7% | 3% | 1.3% |
| Jan 2026 | 41.4% | 41.4% | 8.3% | 3.7% | 3.7% | 1.4% |
| Feb 2026 | 42.1% | 42.1% | 8.4% | 3.8% | 2.5% | 1.1% |
| Mar 2026 | 38.2% | 46.6% | 7.7% | 3.4% | 2.8% | 1.3% |
| Apr 2026 | 36.8% | 44.9% | 9% | 4% | 4% | 1.2% |
| May 2026 | 36.7% | 44.8% | 9% | 4% | 4% | 1.5% |
| Jun 2026 | 37% | 45.3% | 9.1% | 4.1% | 3.3% | 1.2% |
| Jul 2026 | 36% | 44% | 10.8% | 4.8% | 3.2% | 1.2% |
| Aug 2026 | 40.7% | 40.7% | 10% | 4.5% | 3% | 1.1% |
| Sep 2026 | 40.9% | 33.6% | 18.4% | 3.7% | 2.5% | 0.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 201K | +21.8% | +0.2 points | |
| 2, held 2nd | 33.6% | 165K | 0% | -7.1 points | |
| 3, held 3rd | 18.4% | 90.5K | +123.5% | +8.4 points | |
| 4, held 4th | 3.7% | 18.1K | 0% | -0.8 points | |
| 5, held 5th | 2.5% | 12.1K | 0% | -0.5 points | |
| 6, held 6th | 0.9% | 4.4K | 0% | -0.2 points |
1.
Kraft
40.9%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.
2.
Oatly33.6%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -7.1 points.
18.4%
Held 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +8.4 points.
4.Bega
3.7%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Nush2.5%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Anchor0.9%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Anchor and its closest rivals
Every comparison with Anchor
17 comparisons
- Anchor vs Land O'Lakes
- Anchor vs Lurpak
- Anchor vs Country Crock
- Almond Breeze vs Anchor
- Alpro vs Anchor
- Anchor vs Fairlife
- Anchor vs Bega
- Anchor vs Kraft
- Anchor vs Nush
- Anchor vs Oatly
- Anchor vs Tillamook
- Anchor vs Meadow Fresh
- Anchor vs Cathedral City
- Anchor vs Philadelphia
- Anchor vs Chobani
- Anchor vs The Collective
- Anchor vs Yoplait
How has branded search demand for Anchor changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Anchor worldwide fell from 49.6K to 43.9K.
- Across the 12 months ending September 2026, Anchor’s estimated Share of Search among cream cheese brands worldwide decreased from 1.4% to 0.9%.
How did search popularity change for cream cheese brands worldwide in September 2026?
6 changes
In September 2026, Tillamook gained estimated Share of Search among cream cheese brands worldwide, from 10% to 18.4%.
In September 2026, Oatly lost estimated Share of Search among cream cheese brands worldwide, from 40.7% to 33.6%.
In September 2026, Bega lost estimated Share of Search among cream cheese brands worldwide, from 4.5% to 3.7%.
In September 2026, Nush lost estimated Share of Search among cream cheese brands worldwide, from 3% to 2.5%.
Estimated monthly branded searches for Kraft worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Anchor worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Where does Anchor compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cream cheese brands | 6th of 6 | 0.9% | Shown above |
| Yoghurt brands | 4th of 4 | 0.15% | Show ranking |
| Milk brands | 5th of 6 | 2.1% | Show ranking |
| Cheese brands | 5th of 6 | 1.5% | Show ranking |
| Butter brands | 3rd of 6 | 20.4% | Show ranking |
How is Anchor measured?
Brandwave collects information about searches that people make online using Anchor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- anchor butter
- anchor cheese
- anchor cream cheese
- anchor milk
- anchor yoghurt
Do you work for Anchor? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Anchor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.