Alpro vs Anchor:Which is more popular by branded search?
In August 2026, Alpro had more branded searches than Anchor among milk brands worldwide. Alpro was estimated to have 110K branded searches compared to Anchor’s 8.1K, and held a 27.8% Share of Search versus Anchor’s 2%. These are worldwide searches for English-language branded terms.
Follow Alpro vs Anchor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Alpro or Anchor?
Compare the milk brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alpro, Anchor. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Alpro | Fairlife | Almond Breeze | Anchor | Meadow Fresh |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 32.4% | 21.7% | 3.6% | 1.6% | 1.1% |
| Nov 2025 | 44% | 29.3% | 19.7% | 3.9% | 1.8% | 1.2% |
| Dec 2025 | 43.8% | 29.4% | 19.6% | 3.9% | 2.1% | 1.2% |
| Jan 2026 | 39.2% | 32.1% | 21.5% | 4.3% | 1.9% | 1% |
| Feb 2026 | 41.1% | 33.6% | 18.4% | 3.7% | 2% | 1.1% |
| Mar 2026 | 44.3% | 29.7% | 19.9% | 3.3% | 1.8% | 0.97% |
| Apr 2026 | 39.5% | 32.3% | 21.7% | 3.5% | 1.9% | 1.1% |
| May 2026 | 39.6% | 32.4% | 21.7% | 3.5% | 1.9% | 0.86% |
| Jun 2026 | 42.2% | 28.1% | 23.1% | 3.8% | 1.7% | 1.1% |
| Jul 2026 | 37.8% | 25.2% | 30.9% | 3.4% | 1.9% | 0.82% |
| Aug 2026 | 41.7% | 27.8% | 22.9% | 4.6% | 2% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alpro and Anchor comparison changed over the last 12 months?
3 findings
- Alpro was ahead of Anchor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpro’s estimated Share of Search among milk brands worldwide moved from 32.4% to 27.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands worldwide moved from 1.6% to 2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for milk brands worldwide in August 2026?
2 changes
In August 2026, Alpro overtook Fairlife to rank 2nd among milk brands worldwide, at 27.8%.
Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Alpro’s and Anchor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.