Brandwave

Milk brands:Which brands are most popular in search?

In August 2026, Oatly was the most searched among milk brands worldwide, with an estimated 165K branded searches and 41.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oatly41.7%
  2. Alpro27.8%
  3. Fairlife22.9%
  4. Almond Breeze4.6%
  5. Anchor2%
  6. Meadow Fresh0.91%

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Share of SearchLeaderboard

Compare the milk brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among milk brands worldwide, by month

Share of Search by month for Oatly, Alpro, Fairlife, Almond Breeze, Anchor. The figures are in the table below the chart.

View monthly share of search table
MonthOatlyAlproFairlifeAlmond BreezeAnchorMeadow Fresh
Oct 202539.6%32.4%21.7%3.6%1.6%1.1%
Nov 202544%29.3%19.7%3.9%1.8%1.2%
Dec 202543.8%29.4%19.6%3.9%2.1%1.2%
Jan 202639.2%32.1%21.5%4.3%1.9%1%
Feb 202641.1%33.6%18.4%3.7%2%1.1%
Mar 202644.3%29.7%19.9%3.3%1.8%0.97%
Apr 202639.5%32.3%21.7%3.5%1.9%1.1%
May 202639.6%32.4%21.7%3.5%1.9%0.86%
Jun 202642.2%28.1%23.1%3.8%1.7%1.1%
Jul 202637.8%25.2%30.9%3.4%1.9%0.82%
Aug 202641.7%27.8%22.9%4.6%2%0.91%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Oatly

    41.7%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +3.9 points.

  2. 2.Alpro

    27.8%

    Moved from 3rd to 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Fairlife

    22.9%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, -33% vs prior month. Share -8 points.

  4. 4.Almond Breeze

    4.6%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  5. 5.Anchor

    2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Meadow Fresh

    0.91%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among milk brands worldwide?

In August 2026, Oatly was the most searched among milk brands worldwide, with an estimated 165K branded searches and 41.7% estimated Share of Search within this set. Alpro is in 2nd place, 13.9 percentage points behind at 27.8% Share of Search.

Global milk brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Oatly39.6% → 41.7%44.3%Mar 202637.8%Jul 20261st
Alpro32.4% → 27.8%33.6%Feb 202625.2%Jul 20262nd
Fairlife21.7% → 22.9%30.9%Jul 202618.4%Feb 20263rd
Almond Breeze3.6% → 4.6%4.6%Aug 20263.3%Mar 20264th
Anchor1.6% → 2%2.1%Dec 20251.6%Oct 20255th
Meadow Fresh1.1% → 0.91%1.2%Nov 20250.82%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Oatly’s estimated Share of Search among milk brands worldwide increased from 39.6% to 41.7%.
  • Across the 11 months ending August 2026, Alpro’s estimated Share of Search among milk brands worldwide decreased from 32.4% to 27.8%.
  • Across the 11 months ending August 2026, Fairlife’s estimated Share of Search among milk brands worldwide increased from 21.7% to 22.9%.
  • Across the 11 months ending August 2026, Almond Breeze’s estimated Share of Search among milk brands worldwide increased from 3.6% to 4.6%.
  • Across the 11 months ending August 2026, Oatly’s estimated Share of Search among milk brands worldwide peaked at 44.3% in March 2026 and was lowest at 37.8% in July 2026.
  • Across the 11 months ending August 2026, Alpro’s estimated Share of Search among milk brands worldwide peaked at 33.6% in February 2026 and was lowest at 25.2% in July 2026.
  • Across the 11 months ending August 2026, Fairlife’s estimated Share of Search among milk brands worldwide peaked at 30.9% in July 2026 and was lowest at 18.4% in February 2026.
  • Across the 11 months ending August 2026, Almond Breeze’s estimated Share of Search among milk brands worldwide peaked at 4.6% in August 2026 and was lowest at 3.3% in March 2026.
  • Across the 11 months ending August 2026, Anchor and Meadow Fresh held steady: their estimated Share of Search among milk brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for milk brands worldwide in August 2026?

  1. In August 2026, Alpro overtook Fairlife to rank 2nd among milk brands worldwide, at 27.8%.

  2. In August 2026, Oatly gained estimated Share of Search among milk brands worldwide, from 37.8% to 41.7%.

  3. In August 2026, Almond Breeze gained estimated Share of Search among milk brands worldwide, from 3.4% to 4.6%.

  4. In August 2026, Fairlife lost estimated Share of Search among milk brands worldwide, from 30.9% to 22.9%.

  5. Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Meadow Fresh worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

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