Oatly vs Organic Valley:Which is searched more?
In September 2026, Oatly had more branded searches than Organic Valley among cream cheese brands worldwide. Oatly had about 165,000 branded searches, while Organic Valley had 14,800. Oatly made up 32.6% of all cream cheese brand searches we track, and Organic Valley accounted for 2.9%. These are worldwide searches for English-language branded terms.
Follow Oatly vs Organic Valley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Oatly or Organic Valley more popular in search?
Compare the cream cheese brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Oatly, Organic Valley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kraft | Oatly | Tillamook | Bega | Organic Valley | Nush | Anchor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 41.6% | 5.6% | 3.7% | 3.1% | 3.1% | 1.4% |
| Nov 2025 | 45.9% | 37.7% | 6.2% | 3.4% | 2.8% | 2.8% | 1.2% |
| Dec 2025 | 48.6% | 32.6% | 8% | 3.6% | 2.9% | 2.9% | 1.3% |
| Jan 2026 | 39.6% | 39.6% | 8% | 3.6% | 4.3% | 3.6% | 1.3% |
| Feb 2026 | 40.5% | 40.5% | 8.1% | 3.6% | 3.6% | 2.4% | 1.1% |
| Mar 2026 | 37% | 45% | 7.4% | 3.3% | 3.3% | 2.7% | 1.2% |
| Apr 2026 | 35.3% | 43.2% | 8.7% | 3.9% | 3.9% | 3.9% | 1.2% |
| May 2026 | 35.3% | 43.1% | 8.6% | 3.9% | 3.9% | 3.9% | 1.4% |
| Jun 2026 | 35.3% | 43.1% | 8.7% | 3.9% | 4.7% | 3.2% | 1.2% |
| Jul 2026 | 34.3% | 42% | 10.3% | 4.6% | 4.6% | 3.1% | 1.1% |
| Aug 2026 | 39.3% | 39.3% | 9.6% | 4.3% | 3.5% | 2.9% | 1% |
| Sep 2026 | 39.7% | 32.6% | 17.9% | 3.6% | 2.9% | 2.4% | 0.87% |
How has the Oatly and Organic Valley comparison changed over the last 12 months?
3 findings
- Oatly was ahead of Organic Valley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oatly’s share of searches among cream cheese brands worldwide moved from 41.6% to 32.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Organic Valley’s share of searches among cream cheese brands worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for cream cheese brands worldwide in September 2026?
2 changes
In September 2026, Oatly lost share of searches among cream cheese brands worldwide, from 39.3% to 32.6%.
In September 2026, Organic Valley lost share of searches among cream cheese brands worldwide, from 3.5% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oatly’s and Organic Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oatly
1 branded search term
- oatly
Organic Valley
1 branded search term
- organic valley
Other head-to-heads among cream cheese brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.